Joel Kleber, CMO of Jim’s Group, on building trust online. Leon from Atelic Digital on websites that convert. Rakesh Singh on why most businesses stall. And me on the offer and the ads. The date and venue are announced on 1 November. Register now, lock in your seat from $49, and they land in your inbox first.
Speakers from
Trust, the website, the growth plan, the offer and the ads. Each of us takes the part we do for a living, in the order a customer actually meets them.
Building trust online. Fifteen years at Australia’s largest franchise, and a front row seat as it grew from 3,600 to nearly 6,000 franchisees on trust-based content. How a small business earns trust in a market full of AI and scepticism, so customers choose you.
The website. How to position yourself on your site, how to manage it without it running you, and how to make sure it converts when you finally send traffic to it.
The growth puzzle. Every business should be growing. Most sit still. What is holding yours back, what to do and what to stop doing, and how to make the next step simple.
The offer and the ads. How to craft an offer people say yes to, every step your customer takes before they buy, and what is actually working in Google Ads and Meta Ads right now.
The timetable, with who is on when, goes out with the date and venue to everyone who registers.
Not a conference where the speakers vanish after their slot. Each of us does a session, then stays for the day.
Why trust is the thing customers are buying now, what Jim’s did to earn it at scale, and the content and review habits a small business can copy without a marketing department.
What your site has to say in the first five seconds, how to structure it so an enquiry is the obvious next step, and how to keep it current without paying someone every time.
The honest look at why a business plateaus. Where the time goes, what the numbers say, what to stop doing, and the one next step that moves it.
The difference between a service and an offer, the steps a customer takes before they buy from you, and the Google Ads and Meta Ads setups that are working for small businesses right now.
Time is built in to put your own situation to each of us. Bring the real problem, not the polite version.
Business owners from across Melbourne, all day. The last Melbourne room had about a hundred people in it, and a fair few of them left with work lined up from the people at their table.
That is the day. Melbourne, November 2026, 9am to 5pm, seats from $49. Put your name down and the date and venue come to you on 1 November, before anyone else.
Takes about thirty seconds · I call you to confirm
We are locking in a venue around Melbourne city now. I am not going to put a date and an address on a public page until they are confirmed, because the last thing you need is a diary entry that moves.
So here is the deal. Put your name down, lock your seat in (the first 50 are $49), and on 1 November you get the exact date, the address and the speaker timetable by email, before it goes anywhere else. Then I give you a ring.
It is a full day, 9:00am to 5:00pm, easy to get to from anywhere in Melbourne. Bring a laptop and your numbers if you can. My session is hands-on and it lands a lot better when you are working on your own business as we go.
— Dean
You lock your seat in by card, from $49, and an email confirms it, with the four speakers and what each one covers.
The exact date, the address and the timetable land in your inbox. Registered people hear before anyone else.
I ring to confirm your seat and hear what you want out of the day, so the sessions land on real problems.
9am to 5pm with a break for lunch. Four sessions, the speakers in the room, and a hundred-odd owners to meet.
Every workshop since July has drawn about a hundred business owners. We stopped people on the way out and asked them, on camera, no script.
The first Sydney room. 28 of the 55 video reviews were filmed here.
Laptops open, landing pages and ads built live in the room.
The first Melbourne rooms, and the first of the testimonials below.
“I wish I was here five years ago when I didn't know these things.”
Maru · Cleaning & property manager · Bondi Sparkle
“I think the value of this workshop is very high.”
Elsa · Elsa Tax and Visa
“I don't normally get a lot out of seminars, but I've gotten so much out of this.”
Caroline
“I'd a hundred percent recommend it. I think it's a no brainer.”
Coach Dermo · Accountability coach
“They can give you a solution because they see the bigger picture and they don't know your business at all.”
Fernanda · Founder · TOT HAUS
“You made it so easy that it seems like anyone can do it, really.”
Nam · Timber M8
“It's amazing for business owners that want a simple, structured way of learning how to do this.”
Annie · Founder, Capioo
“This is my first workshop with Dean, and it's really life changing.”
Marketing student · First workshop with Dean
“They took complex concepts and really made it something that was easy to apply.”
Dina · Sydney business owner
“I've never done Google Ads, Meta Ads, but now I know how to do it even by myself.”
Maria Vasileva · Commercial photographer & videographer
“It's not just about throwing some stuff on Facebook or Google. It's the whole planning process.”
Claire · Fit for Life
“This is like the most perfect workshop that you can actually have to start your website and get things going.”
Alicia · Phoreva Wealth and Associates
“A landing page is super important, and your ads and your campaigns will lead your customers to your landing page.”
Denise · Ceramic workshop host · Dee Kay Ceramics
Cinzia · Mobile beautician · Balmoral Mobile Beauty
“It was really valuable to learn a little bit more about marketing and offers and how to present that to your audience.”
Cam · Sound healer, energy worker & photographer
“Building a CRM system is really invaluable for your growth and your business.”
Ffion · Workshop attendee
“One thing I learned probably which I would implement right away is about the guarantee on the offer.”
Yuliana · Corporate barista & caterer · Barista2Go
“We've learned so much about Meta ads and how the pixel works and loads of great insights.”
Simon · Clinical hypnotherapist
“The main thing that I'm going to take away from today is the different types of offers that you can present.”
Miles · Chiropractor · Chiro Central
“The networking is a great thing as well.”
Ale · Spanish & English teacher · LearnIn Languages
“I've found the workshop to be very professional.”
Lachlan · Car detailer · Glitz Detailing
“They're giving me insights on how to advertise and get more customers, more leads.”
Jorge · Print & graphic services · Graphic Express
“We just came here today just to get the ideas of how I can run my own ads.”
Shaneel · Solar & electrical contractor · Hi-Pro Electrical
“Some of the tools allow me to track users on the website and the landing pages.”
Steve · Immersive.Studio
April · Workshop attendee
“I do now, thanks to Dean.”
Handan · H.R. Beauty & Spa
“The networking itself has been absolutely brilliant.”
Armi · Butter and Love
“It's given me the confidence to do it myself.”
Melisa · Muscle Mobility
“I feel very lucky because I learned so much about marketing.”
Adam · ACLA Lawyers
“It was a great session. I got great value out of it.”
John · Annata Restaurant
“The biggest takeaway for me is the difference between Google Ads and Meta Ads.”
Ellie · Sydney workshop attendee
“I really recommend people come because you're going to learn something new.”
Borsa · Officeflower
“They gave me very good tips, very easy to follow.”
Tatiana · Tatinutritips
“I learned so much on social media and ad campaigns.”
Joscelyn Baker · Momentum Move
Workshop attendee
Mario · Introvert success coach
Stephen
“It was a fantastic opportunity for us to see how Meta and Facebook and Google Ads work.”
Carlton · LJ Hooker
Toby · Back for his second workshop
“If you've got to explain it, you've already lost people.”
Krystal · A New Start Removals
“You need to have a good offering, a great offering, and make sure that it's clear.”
Sai · Sinag Travel
Jake & Rosie · Workshop attendees
“If you are a beginner into this, you should probably join here.”
Husnain
Daniel · Mark Daniel & Co
“I'd recommend this to anyone who wants to be known online.”
Mike · Acquire Investments
“You can have a good idea, but it's about how you say it.”
Sarah & Juliet · Avlo Group
“It's not necessarily the amount we spent, but the way we are doing the advertising.”
Natalia · Hire4Baby
“It was a great refresher on where everything is going with Meta advertising and Google advertising.”
Kirk · Think AI Safety
“It's been a great way to meet people and understand exactly where you are in your advertising process.”
Hunter · Bookkeeper
“The most valuable thing that I've learned today is the confidence to know that I can do this myself.”
Asmahan · Hair care business
“I really enjoyed going over the same concepts again, and this time really sinking in.”
Prince · Back for his second workshop
“I learned a lot, and I'm hoping to get some results setting up after today.”
Sue
“My favourite bit was the panel discussion at the end, which gave us personal feedback based on our individual circumstances.”
Toby & Sean · Workshop attendees
“I saw that I can do it by myself.”
Maria Vasileva · Commercial photographer & videographer
“It certainly gave me a lot of confidence.”
Workshop attendee · Melbourne workshop attendee
Laptops open, real numbers, and nobody sitting at the back taking notes they will never read.
The last Melbourne room had about a hundred business owners in it. This one has four speakers and a full day.
Takes about thirty seconds · I call you to confirm
A closed door, a room full of Melbourne operators, and the questions people actually ask once the slides are off. This is the tone of the day.
Pop your details in, then lock your seat in on the next page. First 50 seats $49, the next 25 $69, then $99. The exact date, the venue and the speaker timetable come to you by email on 1 November, and I call you before the day. Seats are limited by the room.
Takes about thirty seconds.
Melbourne, November 2026, 9am to 5pm, at a venue around Melbourne city. We are confirming it now, so the exact date and the address are not on this page yet. Everyone registered gets them by email on 1 November, with the speaker timetable.
First 50 seats $49, the next 25 $69, then $99. The price goes up as each block of seats sells, so the earlier you lock in, the less you pay. You register first, which takes about thirty seconds, then pay by card on the next page. Your seat is held the moment the payment goes through, and Stripe sends you a receipt.
Joel Kleber, CMO of Jim’s Group, on building trust online. Leon from Atelic Digital on websites and positioning. Rakesh Singh from Pinnacle Edge Business Coaching on why businesses stall and how to get them moving. And Dean Gravina from Results Media on the offer, the customer journey and Google and Meta ads.
No. Every session starts from the basics and builds, so it works whether you have run ads for years or have never opened an ad account. If you are well past the basics, the offer, website and growth sessions are where you will get the most.
Bring one if you can. Dean’s session is hands-on and it is far more useful if you are working on your own business alongside him. If you cannot, you will still follow everything fine.
Reply to the email or tell us when we call and we will sort it out. Seats are limited, so letting us know early means someone else can take your spot.
Each speaker will tell you how to work with them if you want to, and then that is the end of it. Nobody gets hounded for saying no.
Still reading? Put your name down, lock in your seat, and the date and venue come to you on 1 November.
Melbourne · November 2026 · full day
I run Results Media out of Melbourne. We do the whole funnel for our clients, SEO, Google and Meta ads, landing pages, CRM and the follow up, rather than one slice of it. I have been doing the SEO side of this for over a decade.
I have run four of these workshops in the last three months, about a hundred people each time, on my own. This is the first one with a lineup, because the problems people brought to those rooms were never just marketing. They were trust, the website and the business behind it too. So I asked the people I would send you to anyway.
Three quick questions, then you lock your seat in. About a minute.
Step 1 of 3