Buyers Agency Australia

The challenge

Buyers Agency Australia — growing through a smarter digital strategy.

Dragan Dimovski, the founder of Buyers Agency Australia, faced a significant challenge: his business was heavily reliant on Meta ads targeting people who were ready to buy immediately. While this approach generated some leads, it neglected a crucial segment of the market—potential buyers who were still in the early stages of their property journey. This reliance limited the company’s ability to build long-term interest and engage with a broader audience. To address this issue, we implemented a strategic shift. We expanded the focus to include top-of-the-funnel advertising designed to spark int

The story

Strong brand. Smarter strategy.

Here's how we helped Buyers Agency Australia turn their existing strengths into a measurable growth system.

Client Background

Hi I’m Jim, Director and Buyers Advocate here at A Game Property Advisory. I have always been passionate about all things property. At the age of 22, I purchased my very first property and since then, I have successfully built a multi-million dollar property portfolio in Victoria through acquisition and property development. I have learnt so much about uncovering value within the property market through my experiences and I am really excited to pass my learnings on to help you do the same.

Problem Statement

Solution Provided

A tailored full-funnel engagement — paid, SEO, and conversion infrastructure aligned end-to-end.

Implementation

The work we did

A systematic approach — audit first, fix the foundations, then scale across paid and organic.

01 · Cost Per Lead Down From

Cost Per Lead Down From $200 to $64: Total Spend $4000

Sydney: CPL of $76 Melbourne: CPL of $64 Brisbane: CPL of $87 Total of 57 Meta Leads Generated.

02 · Campaign Channels

Campaign Channels

Leveraged Facebook for its community-driven platform, perfect for reaching families and individuals looking for realestate

03 · A/B Testing and Optimiza

A/B Testing and Optimization

Ran multiple ad variations to identify the highest-performing creative elements and messaging, refining target demographics and ad placements based on performance data.

04 · Retargeting Campaigns

Retargeting Campaigns

Implemented retargeting strategies on both platforms to engage potential clients who showed interest but did not initially book.

Channel 1 of 1

Meta Ads performance

Five creative concepts. One unlocked 16 leads at $30 CPL.

We built five unique Meta creatives in parallel — only one cracked the code. Once we found it, we pivoted to remarketing and layered a cold-audience video ad for top-of-funnel reach.

Facebook ad creatives (the five concepts)

Buyers Agency Australia — Facebook ad creative concept 1

Buyers Agency Australia — Facebook ad creative concept 2

Buyers Agency Australia — Facebook ad creative concept 3

Buyers Agency Australia — Facebook ad creative concept 4

Meta Ads Manager · campaign performance rows

Buyers Agency Australia — Meta Ads campaign row showing 16 leads at under $30 CPL — Campaign row · 16 leads at <$30 CPL

Buyers Agency Australia — Ad set level performance strip — Ad set level · delivery & results

The results

Real results. Real growth.

Five creatives, one unlocked the code. Then we layered a top-of-funnel video + a Google Ads brand layer on top. Cost per lead collapsed.

<$30

Meta CPL (down from $100+)

Leads from one creative

Creative concepts tested

30 days

To first client win

Landing page & offer

Buyers Agency Australia — high-converting lead magnet landing page — Lead magnet landing page · free report

Buyers Agency Australia — booking flow / calendar integration — Booking flow · lead → sales call

Lessons learned

"Five creatives, one unlock. Then build the full funnel behind it."

Dragan's previous setup was bottom-of-funnel Meta ads only — and it was stalling at a $100+ CPL. We modelled competitor ads, built a lead-magnet landing page, tested five unique creatives in parallel, then cracked the code with one that unlocked 16 leads at under $30 CPL. From there we pivoted to a remarketing layer and added a cold-audience video ad for top-of-funnel reach — plus a Google Ads brand campaign to own the branded search intent. Paid funnel first, built creative-led.