COBO PHOTOGRAPHY

2840% More Organic Traffic Connects Clients to Eduardo Cobo

SERVICES

Local SEO Services
SEO Content Services
Content Writing

RESULTS

2841% More Ogranic Traffic
Backlinks Up To 524
209% Increase In Keywords Globally

The Challenge

The client’s website is in wedding photography, maternity photography, newborn photography and family photography niche, which is one of the most competitive niches in Perth, Australia. This required us to compete with some of the top photographers and businesses to improve our clients' visibility in Google Search Engine Results Pages (SERPs).

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The Solution

Our strategy focused on raising Cobo Photography’s local profile and optimizing helpful content so people in Perth, Australia could find their services.

When Shift Happens, SEO Pays Off

By researching and selecting the most appropriate target keywords, we’ll create the opportunity to rank well in search engines for that specific topic.

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Insert SEO Contents

SEO content is important because it helps  website  attract more visitors from the search engines. 

Screenshot: https://cobophotography.com/family-photography-perth/

Published Monthly Blogs

We also published monthly blogs on clients website. 

Blogging helps to keep the website fresh and relevant, which is something that search engines look for when determining rankings. 

Sample of Monthly Blogs Livelinks

  • https://cobophotography.com/2022/06/15/sunset-sessions-creating-the-most-of-golden-and-glowing-hour/
  • https://cobophotography.com/2022/05/27/why-laughter-is-the-best-therapy-and-produces-the-most-beautiful-images/
  • https://cobophotography.com/2022/04/20/document-your-journey-to-motherhood-through-maternity-photo-sessions/
  • https://cobophotography.com/2022/03/28/5-reasons-why-you-should-invest-in-a-wedding-photographer/
  • https://cobophotography.com/2022/02/10/when-is-the-best-time-to-take-maternity-photos/

Optimized Landing Pages

One of the key factors in achieving a high ranking is optimising landing pages. We build landing pages for each services then insert SEO contents.

Sample of Landing Pages

Screenshot: https://cobophotography.com/food-photography-wanneroo/

Outreach Campaign

We run campaigns to do blog collaboration with other businesses as well.

Sample Published Articles

  • https://uniquebeautystyle.com/photoshoot-101-how-to-look-stunning-on-your-event-photoshoot/
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FB Ads

When it comes to driving traffic to the website, there are a lot of options available – from SEO to PPC to social media marketing. However, one option that is often overlooked is Facebook advertising.

Foundation Links

We find local directories and build 30 per month - this increases SEO visibility and helps the client rank.

Sample Published Articles

Screenshot from Bizzectory Listing: http://bizzectory.com/author/eduardo-_coboucx0m/

Sponsored Posts

Sponsored posts are a form of content marketing on a website. It involves an outside content provider who pays for the right to display their content.

Sample Sponsored Post Livelinks:

Screenshot from Sponsored Links: ttps://www.pittsburghbettertimes.com/create-stunning-art-from-a-photograph-of-your-wedding/

Index Pages

Indexing pages allows search engines to find and crawl your content so that it can be indexed and ranked in search results. 

Screenshot: Google Search Console

The Results

2840% More Search Traffic

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Ranked 209 Keywords Globally

209 of Cobo Photography's Keywords ranked globally as of December 2022

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Top 10 Keywords Up by 310%

Ranked for 31 keywords Top 10 in Google Search Result Australia - up from 0.

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Improved Backlink Profile

Another noteworthy consequence in this case study is how our SEO plan boosted the backlink profile of our client.

The client's site had a huge boost in the number of dofollow and nofollow backlinks. The overall quantity of backlinks increased to over 519 from around 106 referring domains.

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Because of Cobo Photography’s SEO success, they’re no longer reliant on third-party sites for referrals, and they can discontinue paid search — which had never performed well for them. They’re now in a position to manage their digital presence, focus on organic growth and control the customer experience.

Cobo Photography is also benefiting from improved user engagement and higher levels of customer satisfaction. Since launching their website, they’ve seen an increase in the time users spend on the site, as well as a decline in bounce rate. Most importantly, Cobo Photography’s average cost per acquisition has dropped by 40%, which is indicative of customers being better qualified and more engaged with the brand.

Ultimately, Cobo Photography's SEO strategy has enabled them to become independent of expensive marketing efforts such as paid search, while also improving their website performance and level of customer engagement.

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