High-quality dodgeball booking leads — at $31.96 per lead.
Dodgy Bros Dodgeball is a mobile dodgeball events company — custom inflatable arena, pro referees/MCs, energy for days. Corporate functions, community gatherings, kids' parties, school activities. Previous ads were pulling leads at $80 each — way too high for a party-booking model. We rebuilt the funnel creative-first and dropped CPL by 60%.
Here's how we turned Dodgy Bros' high-energy brand into an efficient, two-channel paid engine.
Mobile dodgeball events for corporate, school, and community bookings across Perth. Strong brand, standout product, genuine fans — they just couldn't scale paid acquisition without bleeding budget.
Previous agency had Meta running at $80 per lead — unworkable for an events business where each inbound is a fixed-ticket booking. Google Ads was untapped. Landing page had no offer.
A dedicated landing page with a $200 trophy offer, seven Meta creatives A/B-tested for 30 days, plus a parallel Google Search campaign to catch high-intent "dodgeball Perth" queries. Two channels feeding one offer.
Every ad dollar — Meta and Google — drove to this single page. Free custom trophy package valued at $200 with any party tournament booking. Bold hero, short form, clear CTA.
A full creative program — seven Facebook/Instagram ads tested in parallel across 30 days, all pointing at the $200 trophy offer. Cost per lead dropped from $80 to $31.96. Total spend: $2,301.
Mobile-first Facebook and Instagram feed ads — variations on headline, hero shot, and CTA copy. Each one built for the trophy offer and tested against Dodgy Bros' ideal audience: event planners, parents, school admins, corporate HR.
We leaned into Dodgy Bros' authentic brand assets — their pink-branded pop-up van, real customers at real events — rather than generic stock imagery. Authenticity drove both CTR and trust.
One focused campaign. 72 website leads. $31.96 cost per lead. $2,301.09 total spend — a 60% drop in CPL vs the previous agency's $80 average.
A parallel Google Search campaign targeting "dodgeball Perth", "dodgeball hire", and related high-intent queries. Optimised to "Maximise clicks" on a lean $20/day budget.
Tight, benefit-led ad copy surfacing the $200 trophy offer right in the Google results. Sitelinks covered Events, Corporate, Kids, and Book Now.
Lean budget, high intent. The RM-Search campaign pulled 13,019 impressions, 1,083 clicks at A$1.71 CPC, and converted 30 of them at A$61.62 per conversion.
One landing page, two channels feeding it — Meta and Google. 60% reduction in cost per lead, 72 Meta leads, 30 Google conversions, 1,083 Google clicks on a $20/day budget.
"Cost per lead is a creative problem before it's a targeting problem."
The previous agency had the targeting dialled — they just didn't test creative. Seven FB/IG concepts tested in parallel against a dedicated $200-trophy landing page, plus a Google Search campaign catching high-intent "dodgeball Perth" queries — that's what took Dodgy Bros from $80 CPL to $31.96 in 30 days.
30-minute audit + strategy call. You'll leave with a custom roadmap — whether we work together or not. No pitch deck, no pressure.
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