Finance4Less — Case Study | Results Media
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Finance4Less

Four landing pages built around a quiz you answer with your thumb, video ads with the broker talking straight to camera, and 74 finance enquiries in ten weeks.

Services we ran
Strategy Landing Pages Lead Quiz Video Ads Meta Ads Google Ads CRM
74
Finance enquiries in 10 weeks
62
From Meta ads
22
Video ads from one shoot
Finance4Less truck finance landing page built by Results Media, headed Get your truck finance sorted without the bank runaround, with the first quiz question beside it
The challenge

Seven questions before anyone could ask for a call.

Finance4Less is a Melbourne finance broker. John Karlaganis arranges car, ute, truck and equipment loans Australia wide through a panel of more than 30 lenders, including low doc loans for business owners without current financials. His website asked seven questions before anyone could request a call back, had a loan calculator over a thousand pixels tall on the page, and left the things that set John apart down in the FAQ. Nearly everyone looking was on a phone.

The story

74 finance enquiries in ten weeks.

A landing page for each kind of loan, a quiz that works with one thumb, and video ads with John doing the talking.

01

Client Background

A Melbourne finance broker arranging car, ute, truck and equipment finance Australia wide, with a panel of 30+ lenders and a lot of tradies and business owners on his books.

02

Problem Statement

A seven-field enquiry form, no pages for the loans people actually search for, and the low doc offer hidden down the page. Competing brokers were running Meta instant forms that take two taps.

03

Solution Provided

Four landing pages (truck, ute, car and general), a tap-through quiz feeding our CRM with John alerted on every lead, video ads shot with John on location, and Meta and Google campaigns pointed at the right page.

Channel 1 of 2
Landing pages

A page for every loan.

Truck, ute and car buyers each land on a page written for them, with the first question of the quiz in the first screen.

01 · The pages

One page for each buyer.

The truck page talks to operators and owner-drivers. The ute page talks to tradies with an ABN. Each one leads with the offer, shows the lenders and the reviews, and puts John's face on it, because people want to know who's going to call them back.

Hover over a page to scroll it top to bottom. Click to open the full page.Tap a page to open it full size.

Page 01

Truck finance

get.finance4less.com.au/truck/

Built for operators and owner-drivers who need the next truck on the road. Low doc options for people without current financials, a 24-hour turnaround promise, and the quiz right beside the headline.

  • The first question visible on a phone without scrolling
  • Low doc options up front, not in the FAQ
  • 29 enquiries, the most of any page
Finance4Less truck finance landing page on desktop, full length
Finance4Less truck finance page on a phone, with the first quiz question on screen
Page 02

Ute finance

get.finance4less.com.au/ute/

Tradies after their next dual-cab. Whether they hold an ABN, how long they've been trading and whether they're GST registered decides the lender, so the page asks that first, one tap at a time.

  • Its own CRM form, so ute leads are counted separately
  • Written around the questions tradies ask
  • 23 enquiries in its first five weeks
Finance4Less ute finance landing page on desktop, full length
Finance4Less ute finance page on a phone
Page 03

General finance

get.finance4less.com.au

Cars, caravans, bikes, boats and personal loans. The page for the broader campaign and for Google searches, with the same quiz and the same promise: a few questions, then John calls you.

  • Six loan types, one tap each
  • Reviews and the lender panel on the page
  • A car page alongside it for car-only ads
Finance4Less general finance landing page on desktop, full length
Finance4Less general finance page on a phone
02 · The quiz

Tap, tap, tap, then your number.

Other brokers run Meta instant forms that open in a second. A landing page with a long form loses that race, and nearly all of this traffic was on a phone. So we swapped the form for a quiz. Every answer is a big tap card that moves on by itself, and the keyboard only comes up at the last step, for name, phone and email.

In late September John asked us to stop the enquiries he can't finance. The quiz now asks how long you've been in your job or trading, your residency and your credit history. A temporary visa or a default ends it politely, before anyone hands over their details.

Four Finance4Less quiz screens: step 1 asks if you hold an ABN, step 2 asks how long you have been in your current job, step 5 asks about your credit history, and a screened-out screen explains they can't arrange finance when there is a default on your credit file
Step 1 · Step 2 · Step 5 · and the polite stop for a default
03 · CRM and alerts

John knows who's calling before he dials.

Every enquiry lands in our CRM with the loan type, the ABN answer, employment, residency and credit history, plus the ad and the page it came from. John gets an alert the moment it arrives, so he can call while they're still thinking about the truck.

Channel 2 of 2
Video ads

John on location, straight to camera.

One shoot turned into 22 short vertical ads for Meta, each one built around a single idea.

01 · The shoot

One shoot, 22 ads.

We filmed John on 11 September among the utes, vans and trucks his clients buy. Every take became a vertical video with bold captions, pop-up cards for the key points, a music bed and a branded end card: 14 ads, plus 8 versions to test different openings and lines. No stock footage and no fake backgrounds. People see the person who will actually call them.

02 · The ads

One message per ad.

Each ad says one thing: low doc, a 48-hour turnaround, or how little John needs from you to apply. The truck and ute ads point at the truck and ute pages, so the page picks up where the video left off.

Finance4Less video ad: John in front of a row of utes, captions No tax returns, card listing no tax returns and nil financials
Tradie low doc
Finance4Less video ad: John beside a grey Ford Ranger with a Low doc, no financials card
Ute with an ABN
Finance4Less video ad: John beside a white van with a 2 days turnaround card
Courier van
Finance4Less video ad: John beside a black Ranger with a Low doc card and caption
Ute, call now
Finance4Less video ad: John outside a dealership, caption No financials
Ute in 48 hours
Finance4Less video ad: John walking, card listing an application, personal assets and liabilities, no tax returns
Application only
Finance4Less video ad: John beside a white truck with his name tag and a 48 hour turnaround card
Truck in 48 hours
Finance4Less end card: No tax returns. No current financials. 30+ lenders on panel, same-day approvals, Apply now
The end card
The results

74 enquiries, 62 from Meta.

Counted in our CRM, not the ad platforms: real people only, with our own tests and repeat enquiries taken out. 15 August to 26 October 2026.

74
Finance enquiries
62
From Meta ads
11
From Google search
36
From ABN holders
Where the enquiries landed
Truck page29
Ute page23
General page16
Before the quiz4
Car page2
After the screening went live

30 more enquiries came through after the screening questions went live on 28 September. None of them reported a default or a temporary visa, the two things John said he couldn't work with.

49 of the 74 wanted a truck, a ute or another work vehicle: the loans most of the video ads were made for.

Lessons learned
"Ask the hard questions before you ask for a phone number."

A broker's time goes into the phone call, and a call with someone he can't finance is time he never gets back. More leads wasn't the answer. Better ones were. So we put John's own rules into the quiz: three months in the job, six months trading, no temporary visas, no defaults. Someone who doesn't fit finds out in a few seconds without handing over their details, and the people who get through arrive with the answers John would have asked anyway.

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