GM PHOTOGRAPHICS

130% More Organic Traffic Connects Clients to GM Photographics

Services

Local Services
SEO Content Services
Content Writing

RESULTS

130% More Ogranic Traffic
Backlinks Up To 4.6K
53 Keywords Ranked in Top 10

The Challenge

The client’s website is in wedding photography, maternity photography, newborn photography and family photography niche, which is one of the most competitive niches in Sydney, Australia. This required us to compete with some of the top photographers and businesses to improve our clients’ visibility in Google Search Engine Results Pages (SERPs).

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The Solution

Our strategy focused on raising GM Photographics’s local profile and optimizing helpful content so people in Sydney, Australia could find their services.

When Shift Happens, SEO Pays Off

By researching and selecting the most appropriate target keywords, we’ll create the opportunity to rank well in search engines for that specific topic.

Insert SEO Contents

SEO content is important because it helps  website  attract more visitors from the search engines. 

Published Monthly Blogs

We also published monthly blogs on clients website.

Blogging helps to keep the website fresh and relevant, which is something that search engines look for when determining rankings.

Sample of Monthly Blogs Livelinks

  • https://gmphotographics.com.au/famous-wedding-locations-in-sydney/
  • https://gmphotographics.com.au/how-to-choose-the-right-pet-photographer-for-you/
  • https://gmphotographics.com.au/why-event-photography-is-the-key-to-a-successful-event/
  • https://gmphotographics.com.au/the-key-to-a-successful-photo-shoot-have-fun/

Optimized Landing Page

One of the key factors in achieving a high ranking is optimising landing pages. We build landing pages for each services then insert SEO contents.

Outreach Campaign

We run campaigns to do blog collaboration with other businesses as well.

Sample Published Articles

  • https://lifeworksphotography.com.au/insights/the-ultimate-guide-for-your-perfect-photo-shoot

FB Ads

When it comes to driving traffic to the website, there are a lot of options available – from SEO to PPC to social media marketing. However, one option that is often overlooked is Facebook advertising.

Foundation Links

We find local directories and build 30 per month – this increases SEO visibility and helps the client rank.

Sample Directory Links

  • https://www.topclassifieds.com/ads/522/posts/16-Services/143-Event/4452037-GM-Photographics.html
  • http://classifiedsforfree.com/d/8042100/gm-photographics
  • http://www.businessadsforfree.net/d/1296934/gm-photographics
  • https://sydney.adeexaustralia.com/gm-photographics-id-124626
  • https://www.classifiedads.com/photography/w6w1y3z1q3wf5

Sponsored Posts

Sponsored posts are a form of content marketing on a website. It involves an outside content provider who pays for the right to display their content.

Sample Sponsored Livelinks

  • https://www.kimbarrymakeup.com/blog

Index Pages

Indexing pages allows search engines to find and crawl your content so that it can be indexed and ranked in search results. 

The Results

130% More Search Traffic

Our objective, of course, was to increase the number of visitors to our client’s website. We were able to successfully drive a significant boost in traffic to their website.

We increased the number of visitors from 2175 to 2828 traffic per month as of July 2021.

This marked a 130% increase in website visitors per month in a span of 6 months.

516 Top Organic Keywords

516 of GM Photographics’s Keywords ranked globally as of December 2022

Total Of 53 Keywords Ranked Top 10

Ranked for 53 keywords Top 10 in Google Search Result Australia – up from 0.

Improved Backlink Profile

Another noteworthy consequence in this case study is how our SEO plan boosted the backlink profile of our client.

The client’s site had a huge boost in the number of dofollow and nofollow backlinks. The overall quantity of backlinks increased to over 4.6K from around 396 referring domains.

Because of GM Photographic’s SEO success, they’re no longer reliant on third-party sites for referrals, and they can discontinue paid search — which had never performed well for them. They’re now in a position to manage their digital presence, focus on organic growth and control the customer experience.

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