HOME HEALTHCARE ONLINE
59% More Organic Traffic Connects Clients to Home Healthcare Online
Services
Local Services
SEO Content Services
Content Writing
RESULTS
59% More Ogranic Traffic
Backlinks Up To 508
95 Keywords Ranked in Top 20
The Challenge
The client’s website is a trusted supplier of medical healthcare products for home and personal use. This required us to compete with some of the top photographers and businesses to improve our clients’ visibility in Google Search Engine Results Pages (SERPs).
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The Solution
Our strategy focused on raising Home Healthcare Online’s local profile and optimizing helpful content so people in Australia could find their services.
When Shift Happens, SEO Pays Off
By researching and selecting the most appropriate target keywords, we’ll create the opportunity to rank well in search engines for that specific topic.
Insert SEO Contents
SEO content is important because it helps website attract more visitors from the search engines.
Published Monthly Blogs
We also published monthly blogs on clients website.
Blogging helps to keep the website fresh and relevant, which is something that search engines look for when determining rankings.
Sample of Monthly Blogs Livelinks
- https://homehealthcareonline.com.au/blogs/health/thunderstorm-asthma-in-spring
- https://homehealthcareonline.com.au/blogs/health/how-the-heat-can-affect-breathing
- https://homehealthcareonline.com.au/blogs/health/how-seasons-can-affect-your-asthma
- https://homehealthcareonline.com.au/blogs/health/a-cheaper-solution-to-cpap
Optimized Landing Page
Our strategy for landing pages at Home Healthcare Online was to create highly targeted content that addresses specific healthcare needs, driving engagement and conversions effectively.
- Infection Control Australia: This page’s success was marked by a significant boost in conversions and customer trust, thanks to our detailed product range and expertise.
- Unvalved Masks Australia: By highlighting the public health benefits, we saw high engagement rates, particularly from healthcare professionals.
- Valved Masks Australia: Clear communication on the advantages of valved masks led to a notable increase in sales.
- Filter Inserts Australia: Providing detailed compatibility and effectiveness information helped boost both sales and customer satisfaction.
- Asthma Care Australia: Valuable resources and product recommendations for asthma management resulted in strong user engagement and repeat visits.
Outreach Campaign
We run campaigns to do blog collaboration with other businesses as well.
Sample Published Articles
Foundation Links
We find local directories and build 30 per month – this increases SEO visibility and helps the client rank.
Sample Directory Links
- https://www.classifiedads.com/health_wellness/839bfxwfk3cf6
- https://www.directory2020.com/victoria/bayswater/health-beauty/home-healthcare-online
- https://www.cityyap.com/victoria/bayswater/health-medicine/home-healthcare-online
- https://profreeads.com/0/posts/3-Services/29-Health-Fitness/149551-Home-Healthcare-Online.html
Sponsored Posts
Sponsored posts are a form of content marketing on a website. It involves an outside content provider who pays for the right to display their content.
Sample Sponsored Livelinks
- https://www.dailydreamdecor.com/2021/05/five-things-you-should-look-for-when-shopping-for-a-home-air-purifier.html
- https://zaratechs.com/how-to-make-your-home-allergy-proof/
Index Pages
This graph shows the number of indexed pages for Home Healthcare Online from September to December 2022. Over this period, the number of indexed pages steadily increased, reaching 144 by early December. This indicates successful SEO efforts, improving the site’s visibility on Google.
Facebook Ad Creatives
The Results
20% More Search Organic Traffic
Our objective, of course, was to increase the number of visitors to our client’s website. We were able to successfully drive a significant boost in traffic to their website.
Increased Organic Traffic: Organic traffic grew from 216 visits in April 2022 to 345 visits in February 2023. This increase indicates improved website visibility through organic search channels, likely due to effective SEO strategies such as optimized content, better keyword targeting, and enhanced site performance.
Reduced Dependence on Paid Traffic: Despite eliminating paid traffic entirely by February 2023, overall visibility did not suffer. This shift demonstrates the success of organic marketing efforts in maintaining and even enhancing site traffic without the need for paid advertisements.
Total Of 95 Keywords Ranked Top 20
Ranked for 95 keywords Top 20 in Google Search Result Australia.
Organic Keyword Trend
Key Trends:
- Increase in total ranked keywords from 65 to 216.
- Growth in keywords ranked in the Top 3 from 0 to 3.
- Substantial rise in keywords ranked between 21-50 from 13 to 95.
- Keywords ranked between 4-10 increased from 11 to 20.
Improved Backlink Profile
Another noteworthy consequence in this case study is how our SEO plan boosted the backlink profile of our client.
The client’s site had a huge boost in the number of dofollow and nofollow backlinks. The overall quantity of backlinks increased to over 508 from around 118 referring domains.
Because of Home Healthcare Online’s SEO success, they’re no longer reliant on third-party sites for referrals, and they can discontinue paid search — which had never performed well for them. They’re now in a position to manage their digital presence, focus on organic growth and control the customer experience.
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