180 qualified lighting jobs booked every month — via Local Services Ads.
Illumantive install residential and commercial lighting. Their phone was ringing just enough to stay busy — not enough to grow the crew. They'd been running regular Google Search ads, paying per click regardless of whether the click turned into a call. In local services, that's a losing economic model.
Local Services Ads sit above the regular Google map pack — pre-qualified leads, Google-verified trade credentials, and you only pay when someone calls or messages.
Illumantive is a specialist lighting installer serving residential and commercial clients. Credentialled, licensed, insured — the profile Google's LSA platform is built for.
Regular Google Search ads were eating budget on tyre-kicker clicks. Leads were inconsistent, hard to measure, and expensive. The trades model doesn't work if you're paying for clicks that never call.
Full Google Local Services Ads rollout — credential verification, service-area targeting, review velocity build, and Google Business Profile optimisation to back the LSA listing with legitimate local authority. Pay per lead model, not per click.
Consistent, measurable pipeline. Google verified the business as trustworthy, the LSA listing sat above the map pack, and the phone rang with actual booked jobs — not browsing.
"If you're a licensed trade, Local Services Ads isn't an option — it's the first move."
Trades spending on regular Google Search are the easiest wins we see. Switch to LSA, pay per lead, get the Google Guaranteed badge, and stop competing with people who aren't ready to book. Illumantive went from inconsistent Search spend to 180 booked jobs a month on the same budget envelope.
30-minute audit + strategy call. You'll leave with a custom roadmap — whether we work together or not. No pitch deck, no pressure.
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