Events · Case study

La Porte Space

Doubled organic traffic, $60 CPL on Google Ads, 85 cold-email replies.

Services we ran

SEO Google Ads Landing pages Cold email

Organic traffic

$60

CPL on wedding venue ads

Cold-email replies

La Porte Space — Sydney event and wedding venue

The challenge

Sydney's wedding-venue SERP is brutal. La Porte needed every lever, not one.

La Porte Space sits in one of Sydney's most competitive niches — wedding and event venue hire — where established players bid up Google Ads to $200+ per conversion and dominate the top organic slots. We needed a funnel that didn't rely on a single channel. So we built one: 8 SEO landing pages, a Google Ads account tuned toward wedding intent, and a cold-email outreach program stacking B2B referrals.

The story

Brutal niche. Three channels that talk to each other.

Instead of burning budget on one channel in a $90–$250 CPL market, we diversified across SEO, Google Ads and cold outreach so each channel could carry its weight.

Client background

La Porte Space is a high-end Sydney venue hosting weddings, product launches, workshops, showroom takeovers and photo shoots. Beautiful space, strong brand, but the online pipeline was under-performing.

Problem statement

Competing for "wedding venue Sydney" against dozens of established venues willing to pay $200+ per conversion. The site wasn't ranking, and the existing Google Ads account was burning budget on generic keywords with no clear intent split.

Solution provided

Split the venue into 8 product-level SEO pages (wedding, wellness, office, product launch, photography studio, showroom, studio hire, event space). Run Google Ads segmented by intent. Stack cold email to event agencies on top.

Channel 1 of 3

SEO performance

8 landing pages. Each targeting a different slice of intent.

Rather than one bloated "venue hire" page, we split La Porte into 8 product-specific landing pages — one per use case. Each page gets its own target keyword, its own content, its own internal link structure.

01 · SEO landing pages & content

8 use-case pages, built to rank and convert.

Wedding Venue Sydney. Wellness Studio Rental Sydney. Event Space Sydney. Product Launch Venue Sydney. Photography Studio Hire Sydney. Showroom Space Rental Sydney. Studio Hire Sydney. Office Space Sydney. Each page aligned to a specific search intent, backed by monthly blog content (intimate weddings, minimalist decor, studio selection guides) keeping the site fresh for Google.

La Porte Space landing page — Luxurious Event Space in Sydney — Landing page · Luxurious Event Space Sydney

02 · Ranking results

Position 2 for wellness studio. Position 6 for product launch & photography.

Top-of-page rankings on the lower-competition pages gave La Porte instant organic pipeline in their best-margin niches. Wedding and event space keywords sit further down at positions 20–30 — normal for the most crowded SERP in Sydney venue hire, and a stepping stone to the next ranking push.

La Porte Space keyword ranking table — wellness studio rental sydney position 1, wedding venue sydney position 19, photography studio hire sydney position 12 — Keyword rank tracker · top movers highlighted

Channel 2 of 3

Google Ads performance

$25/day. $60 CPL on the wedding ad group.

We split the account into three ad groups — Wedding, Event, Office — each pointing at its matching landing page. The wedding segment returned a $60 cost per conversion against an industry average of $90–$250.

01 · Ad group segmentation

Three ad groups. Wedding carried the account.

Splitting by intent let us see — within a week — that wedding traffic converted at less than half the cost of event or office traffic. So we shifted budget accordingly. Total spend $1,830, 16 tracked conversions (under-reported by 10–20% on service businesses), $1.47 avg CPC.

Google Ads ad group table — Wedding Venue A$690.77 11.5 conversions A$60 per conv, Event Venue A$637.48 3.5 conv A$182 per conv, Office Space A$207.11 1 conv A$207 per conv — Google Ads · ad group breakdown by intent

02 · Campaign dashboard

1.05K clicks, 16 conversions, $1.47 avg CPC.

Lean daily spend and a clean ad group split. The Google Ads account now underpins the wedding side of the funnel while SEO picks up the longer-tail studio/photography traffic.

Google Ads overview dashboard — 1.05K clicks, 16 conversions, $1.47 average CPC, $1.54K cost — Google Ads · account overview

Channel 3 of 3

Cold email outreach

14 campaigns. 85 replies. 25–50% reply rate.

To stack a third channel on top of SEO and Google Ads, we ran cold email to Sydney PR agencies, corporate event planners and business-media contacts — the B2B buyers who book venues repeatedly rather than once.

01 · Campaign performance

70–80 emails per campaign. 25–50% reply rate.

14 sequential campaigns targeting PR agencies, corporate event companies, and event agencies across Sydney. 85 total replies — one of the strongest outreach accounts we've ever run. Every reply becomes a B2B relationship that can book a venue multiple times.

Cold email campaign dashboard — Sydney PR agencies, event companies, business contacts, 14 campaigns with 30-92 sends and 5-10 positive replies each — Cold email dashboard · 14 campaigns, 85 total replies

The results

Three channels. One pipeline that doesn't depend on any single one.

La Porte Space has now cut reliance on third-party marketplace referrals. Organic traffic doubled. Wedding ads return at $60 CPL. Cold email keeps the B2B diary full.