N2 Detailing — Case Study | Results Media
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N2 Detailing

A website rebuilt from scratch, a page for every service, and a Google Search campaign that brought in 206 conversions at $27.60 each.

Services we ran
Strategy Website Service Pages Google Ads Tracking
206
Google Ads conversions
$27.60
Cost per conversion
6.24%
Click-through rate
N2 Detailing website built by Results Media, headed Mobile car detailing in Melbourne, Victoria
The challenge

Paying for ads, getting one call a week.

N2 Detailing is a mobile car detailing business in Melbourne. They come to you for full details, paint correction and ceramic coatings, with a ceramic job worth well over $1,000. When they came to us, their previous agency was spending around $1,000 a month on Google Ads for roughly one call a week. Every ad went to the homepage, the local pages from the old site had been taken down, and the agency held both the website and the ad account.

The story

206 conversions at $27.60 each.

A new website with a page for every service, quote forms we could track, and one Google Search campaign on $25 a day.

01

Client Background

Mobile car detailing across Melbourne. Interior, exterior and full details, paint correction and ceramic coatings, done at the customer's home or work.

02

Problem Statement

About one call a week from roughly $1,000 a month in Google Ads. All traffic went to the homepage, the old local pages were gone, and the business didn't control its own website or ad account.

03

Solution Provided

We rebuilt the site from scratch in the look customers already knew, gave each service and area its own page, sent every quote form into our CRM with conversion tracking, and ran a new Google Search campaign.

Channel 1 of 2
Website build

One page for every search.

A fast, mobile-first rebuild of n2detailing.com.au, with a dedicated page for each service people search for in Melbourne.

01 · The pages

A page for each job.

Instead of one homepage doing everything, each service has its own page: car detailing and pricing, ceramic coating, paint correction, and West Melbourne for the local searches. Every page has the prices, the process, the questions people ask and a quote form, so someone looking for a ceramic coating lands on a page about ceramic coating.

Hover over a page to scroll it top to bottom. Click to open the full page.Tap a page to open it full size.

Page 01

The homepage

n2detailing.com.au

The front door. Mobile detailing across Melbourne, the three most popular packages, how booking works in three steps, and reviews from real customers.

  • Book online or call, right in the first screen
  • Popular services one tap away
  • A quote form on every page
N2 Detailing homepage on desktop, full length
N2 Detailing homepage on a phone
Page 02

Car detailing and pricing

n2detailing.com.au/car-detailing-melbourne/

Every package with its starting price and what's included, so people know what they'll pay before they pick up the phone.

  • Prices up front, not "call for a quote"
  • Interior, exterior and full detail side by side
  • A pre-sale detail for people selling their car
N2 Detailing car detailing services and pricing page on desktop, full length
N2 Detailing car detailing and pricing page on a phone
Page 03

Ceramic coating

n2detailing.com.au/professional-mobile-ceramic-coating-melbourne/

The high-ticket service gets a page of its own: three coating packages with prices, the application process step by step, why it suits Melbourne's weather, and the questions people ask before they spend over $1,000.

  • Three packages, each one priced
  • The process explained, step by step
  • Answers the doubts before the call
N2 Detailing ceramic coating page on desktop, full length
N2 Detailing ceramic coating page on a phone
02 · Forms and tracking

Four fields, every enquiry counted.

Every quote form on the site feeds straight into our CRM, so no enquiry sits in an inbox. When N2 told us enquiries were slow, we cut the form from ten fields to four: name, phone, email and an optional message. Each form sent is tracked as a Google Ads conversion.

Channel 2 of 2
Google Ads results

206 conversions for $5,686.

One Google Search campaign on $25 a day, less than the previous agency was spending. Here's how it landed in Google Ads.

$27.60
Cost per conversion
206
Conversions
3,471
Clicks at $1.64 each
6.24%
Click-through rate
Google Ads · r.m | Search campaign
Google Ads for N2 Detailing, r.m Search campaign: A$25 a day budget, 55,598 impressions, 3,471 clicks, 6.24% click-through rate, A$1.64 average cost, A$5,685.96 cost, 206 conversions at A$27.60 each
55,598 impressions · 3,471 clicks · 206 conversions at $27.60
Lessons learned
"Every field on a form is another reason to leave."

When enquiries slow down, the easy move is to raise the ad budget. We looked at the form first. Before anyone could ask N2 for a quote, they had to fill in ten fields, nine of them required, including the year, make and model of their car. We cut it to four: name, phone, email and an optional message. The details about the car can wait for the phone call.

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