SHUTTER STORIES
Extra $50,000 in 3 MONTHS..
Services
Landing Page
Meta Ads
Conversion Rate Optimisation
RESULTS
An extra 50K in Revenue..
Killer FB Ads.. CPL below $25
The Challenge
Jims previous agency spent, 17,000 dollars on meta ads without any returns. Jim was very skeptical and he had a right to be working with another agency who told him to wait and pray to Lord Zuckerberg for results.
We helped Jim go from 600 dollar cost per lead to less than 29 dollars per lead within a fortnight generating now over 16 leads.
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Client Background
Hi I’m Jim, Director and Buyers Advocate here at A Game Property Advisory.
I have always been passionate about all things property. At the age of 22, I purchased my very first property and since then, I have successfully built a multi-million dollar property portfolio in Victoria through acquisition and property development.
I have learnt so much about uncovering value within the property market through my experiences and I am really excited to pass my learnings on to help you do the same.
Problem Statement
The problem statement for a game property was that they were already generating leads through other avenues besides facebook and Instagram like referral, and other digital marketing channels. However none of them brought in I consistent amount of leads at a very low cost.
He had tried other digital marketing agencies without much success and the challenge was also to figure out firstly how to reduce the cost per lead significantly but also once those individuals downloaded the free report how do we get them into a sales call to become a potential client.
The scope of work covered initially competitor analysis in which we modeled competitor ads, landing Pages and made it our own. We then built a landing page to generate high-quality leads – the landing page reflected the offer and the idea that we had researched and ran by Jim.
We then continued to build five unique creative concepts – of which only one of them performed.
Once we crack the code to unlock 16 leads at a CPL of less than 30 dollars, we then pivoted the strategy to a remarketing strategy plus diversifying the ad creative to a cold audience video ad; which you can see below.
Strategy and Execution
Target Audience
The META campaign for “A Game Property” is designed to engage a broad audience of individuals and families who have a keen interest in real estate within Melbourne and its surrounding areas. Whether they are first-time homebuyers, looking to upgrade, or exploring investment opportunities, our campaign aims to connect with those who are passionate about property ownership and investment.
- Real Estate Enthusiasts: Our primary audience includes real estate enthusiasts who are actively seeking opportunities in the property market. This group may range from individuals looking to purchase their first home, to seasoned investors looking to expand their portfolios. “A Game Property” offers expert advice, personalised service, and a deep understanding of the local market to help them achieve their real estate goals.
- Property Buyers: This segment includes individuals and families who are in the market to buy a new home. Whether they are upgrading from their current residence or purchasing a property for the first time, our campaign will emphasize how “A Game Property” can provide the guidance and support needed to navigate the real estate market and secure the perfect property.
- Investors: Investors looking for lucrative opportunities in the real estate market are also a key focus. We highlight how “A Game Property” can assist in identifying and acquiring properties that offer strong returns, leveraging our expertise in the Melbourne property market to make informed, profitable decisions.
Creative Development
Utilised Later Story’s portfolio to create visually stunning ads that showcase the studio’s exceptional ability to capture and immortalise unforgettable wedding moments.
Ads Creative for Facebook Ads
Campaign Channels
Leveraged Facebook for its community-driven platform, perfect for reaching families and individuals looking for realestate
A/B Testing and Optimization
Ran multiple ad variations to identify the highest-performing creative elements and messaging, refining target demographics and ad placements based on performance data.
Retargeting Campaigns
Implemented retargeting strategies on both platforms to engage potential clients who showed interest but did not initially book.
Landing Page & Offers
Offer ads on Facebook provide discounts or promotions to attract new customers, boost sales, and increase brand awareness. They’re cost-effective, measurable, and can drive both online and in-store traffic effectively.
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Results Achieved
Our recent Facebook Ads campaign for Janette Osvay Photography demonstrated a successful execution of our strategic marketing efforts. The campaign was designed to enhance brand visibility, engage with potential clients, and generate leads. Below, we summarize the key metrics and outcomes from the campaign, highlighting the effective elements and the overall impact on our marketing goals.
Key Metrics
- Total Ad Sets: 5
- Total Results (On-Facebook Leads): 120
- Total Reach: 38,785
- Average Cost per Result: $58.40
- Total Amount Spent: $7,007.52
Highlights
- Effective Lead Generation: The campaign generated a total of 120 leads, demonstrating strong engagement with our target audience.
- Cost Efficiency: The average cost per lead was $50.87, reflecting cost-effective strategies in our ad placements and targeting.
- High Reach and Impressions: With a a total of 38,745 impressions, the ads successfully enhanced brand visibility among potential clients.
- Top Performing Ad Sets: The ‘BROAD’ and ‘WEDDING’ ad sets were particularly effective, generating the highest number of leads (21 and 34 respectively) at a low cost per result ($54 and $55).
Highlights
- Effective Lead Generation: The campaign generated a total of 91 leads, demonstrating strong engagement with our target audience.
- Cost Efficiency: The average cost per lead (CPL) was $94, reflecting cost-effective strategies in our ad placements and targeting.
- High Reach and Impressions: The ads achieved a total of 17,100 impressions, significantly enhancing brand visibility among potential clients.
These metrics underscore the campaign’s success in driving engagement, cost efficiency, and broadening brand awareness within our target market.
Conclusion
The Facebook Ads campaign for Later Story, our wedding photography services, achieved remarkable success by significantly boosting engagement and generating leads at a cost-effective rate. Moving forward, we are committed to refining our targeting and creative strategies to build upon the momentum generated by this campaign and strengthen our online presence while expanding our client base.
Key Highlights:
Increased Bookings: We experienced a notable rise in booking inquiries and confirmed wedding shoots, demonstrating the campaign’s effectiveness in converting interest into tangible business opportunities. This increase in bookings underscores the impact of our strategic targeting and compelling ad creatives in driving real results.
ROI: The campaign delivered a positive return on investment, illustrating the efficiency of our targeted digital marketing efforts. By effectively reaching and engaging our ideal clientele, we maximized the value derived from our marketing investments and achieved substantial business growth.
Looking ahead, we remain focused on leveraging these successful strategies to consolidate Later Story’s position in the market, attract new clients, and nurture enduring relationships with our existing customer base.
Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!
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