Simona Janek

Simona Janek ranked #2 on Google for 'linkedin photography sydney'

The challenge

A premium Sydney photographer competing with every headshot studio in NSW.

Simona Janek is a premium Sydney makeup artist and photographer specialising in LinkedIn, corporate and bridal portraits. The brand and the work were strong — but she was invisible in search. Against every headshot studio, every photography marketplace, and every corporate-imagery operator in Sydney, her site wasn't ranking for the commercial terms that matter. We ran a 16-month SEO-led program to own those positions.

The story

Premium brand. Buried in the SERP.

How we lifted a Sydney personal-brand photographer from invisible to top-3 across the LinkedIn headshot and corporate photography categories.

Client Background

Simona Janek — premium Sydney-based makeup artist and photographer. Focus on LinkedIn headshots, corporate portraits, bridal and personal brand photography. Studio on Macquarie St, Leichhardt. Beautiful portfolio, strong referral business — underperforming on search.

Problem Statement

Simona's site wasn't surfacing for the commercial keywords her ideal clients actually type into Google — "linkedin photography sydney", "corporate headshots sydney", "professional headshot sydney". Bigger studios and stock-heavy directories were eating the traffic. Growth depended too heavily on referrals.

Solution Provided

A full SEO program — keyword plan targeting the commercial Sydney photography terms, dedicated LinkedIn Headshots landing page, monthly blog content, a three-pronged link-building program (outreach, foundation directories, sponsored posts), and tight technical indexation monitoring.

Channel 1 of 1

SEO performance

Keyword plan. Landing pages. Link-building. Technical.

Standard SEO isn't glamorous — but when every component is running in parallel, the rankings compound. Here's the full program that took Simona to 205 first-page keywords and 1.28M Google impressions.

01 · Keyword plan & on-site content

Built around commercial Sydney photography terms.

Keyword plan centred on the terms Simona's actual buyer types in: linkedin profile picture, boudoir photography sydney, corporate headshots sydney, newborn photography sydney, maternity photography. Then paired with regular blog publishing — wedding makeup guides, bridal how-tos, seasonal trend posts — to build topical authority around the brand.

Keyword research · Sydney photography terms

Simona Janek blog post — Romantic Wedding Makeup Looks — Monthly blog · bridal makeup content

02 · Optimised landing page

Dedicated LinkedIn Headshots Sydney page — #2 on Google.

Built a dedicated, keyword-optimised landing page for LinkedIn Headshots Sydney — clear service definition, real headshot portfolio above the fold, trust copy. This one page is now ranking #2 on Google for "linkedin photography sydney" — directly competing with Corporate Imagery.

Simona Janek LinkedIn Headshots Sydney landing page — LinkedIn Headshots Sydney · dedicated landing page

03 · Off-page · link building

Outreach, foundation links, sponsored posts.

Three-pronged program. Outreach: blog collaborations with aligned wedding/bridal businesses (belleetblanc.com.au, kathrynpaulcelebrant.com, circleofloveweddings.com.au). Foundation links: 30 local directories per month — Yellow Pages AU, Gumtree, local Sydney business directories. Sponsored posts: placements on bridal and wedding publications (For The Love of Stationery, Gorgeous Bridal Gowns).

Simona Janek outreach placement — bridal blog collaboration — Outreach · bridal collaborations

Simona Janek Gumtree foundation directory listing — Foundation directories

Simona Janek sponsored post on For The Love of Stationery — Sponsored · For The Love of Stationery

04 · Technical SEO & indexation

Indexed pages climbed from 15 to 26 inside 3 months.

Every new landing page and blog post got monitored through GSC's indexation report until Google properly crawled and indexed it. By late June, the site had climbed from 15 valid indexed pages to 26 — steady, monitored growth with no orphan pages and no indexation gaps.

Simona Janek GSC indexation report — valid indexed pages climbing from 15 to 26 — Indexed pages · 15 → 26 · Search Console

The results

205 first-page keywords. 1.28M impressions. 10,600 free clicks.

Over 16 months: Simona went from invisible on Google to owning the Sydney LinkedIn headshots SERP — pulling 10,600 free clicks from search at an average position of 31.9 across 1.28M total impressions.

10.6K

Free Google clicks · 16 mo

205

Keywords first page

1,011

Total ranked keywords (Aug '22)

"LinkedIn Photography Sydney"

Google Search Console · full 16-month performance

Simona Janek Google Search Console — 10.6K clicks, 1.28M impressions, 0.8% CTR, 31.9 avg position — GSC · 10.6K clicks · 1.28M impressions · 31.9 avg position

#2 on Google for "linkedin photography sydney"

Keyword trend & 205 top positions

Simona Janek organic keywords trend — 561 in Feb 2022 rising to 1,011 in Aug 2022 — Keyword trend · 561 → 1,011 keywords

Simona Janek 205 organic search positions — first page rankings — 205 first-page positions

Backlink profile growth

Simona Janek backlink growth — total referring domains rising — Backlink growth · compound curve

Simona Janek referring domains — 160 total by Jan 2022 — Referring domains · 160 total

Lessons learned

"Standard SEO running in parallel beats flashy SEO running in isolation."

Nothing in Simona's SEO program was exotic — keyword research, a dedicated landing page, monthly blogs, outreach, directories, sponsored posts, and tight indexation control. What made it work is that all of it ran at the same time, every month. Sixteen months in, a boutique Sydney photographer is outranking national corporate imagery operators on their own commercial terms.