100s of leads for a Big Mac Meal — $6.65 per lead, not $80.
Studio Inner West runs creative workshops — resin art, fluid art, cheeseboards, team-building, hens parties — out of 324 Norton Street, Leichhardt. Cost per lead was $80 and it was eating their margin. The brand was solid, the offer was fun, but the Meta Ads weren't converting. We rebuilt the whole creative and targeting approach from scratch.
Better creative, tighter audience, the right offer hook — same budget, 12x more leads.
Sydney Inner West creative workshop studio running public sessions and private events (birthdays, hens, team-building).
Previous Meta Ads were delivering leads at $80 each — unsustainable for a workshop business where the margin per seat is already tight. Couldn't scale the brand off that unit economics.
Restructured the Meta account — new audience segments, new creative hooks (resin jewellery, fluid art mirror workshops, $99 trinket trays), Facebook Lead Form optimisation, conversion-focused bid strategy.
We rebuilt the Studio Inner West Meta account around what actually converts for creative workshops — beautiful hero shots of the finished pieces (not the people making them), specific class offers with specific prices, and a Facebook Lead Form that captured the booking intent on the spot.
Six creative angles that covered the full offer range — resin jewellery design, fluid art mirror, cheeseboards + resin art, $99 coasters/trinket trays, private craft class Sydney, and a reviews-led social proof variant. Each creative matched a specific audience segment.
The RM — LEAD FORMS campaign hit 198 leads at $6.65 cost per result on $1,310 total spend — while the old Landing Page traffic campaign was still sitting at $25+ CPL. Same audience, same offer, different funnel path.
12x better unit economics on the same budget. 198 workshop leads in 30 days for $1,310 total — a number the previous account wouldn't have hit in a quarter.
"Cost per lead is a creative problem before it's a targeting problem."
Studio Inner West didn't have an audience problem — creative workshops have obvious buyers. They had a funnel problem. We moved them off a landing page traffic campaign onto Meta Lead Forms, ran six creative angles against matched audiences, and took cost per lead from $80 to $6.65. Same business, same market, better plumbing.
30-minute audit + strategy call. You'll leave with a custom roadmap — whether we work together or not. No pitch deck, no pressure.
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