CPL from $200 to $64 — Tasmania's buyers agent, now running on three channels.
Timar Agency is a buyers agent in Tasmania. They were relying almost entirely on Google Ads to generate new enquiries — no Meta presence, no supporting organic footprint, no backup channel when paid cost climbed. Growth was limited to one plug, which meant leads were inconsistent and forecasting was a guessing game. We rebuilt the whole acquisition stack across three channels.
Here's how we rebuilt Timar Agency's acquisition — cheaper paid leads, a second-site SEO play, and Meta finally pulling its weight.
Tasmania's premier buyers agency, founded in 2020, headquartered in Hobart. Strong local brand and deep property expertise — but acquisition was stuck on a single channel and CPL was climbing.
Google Ads was the only tap — leads inconsistent, cost per lead averaging $200, and no organic or Meta footprint to catch buyers earlier in the journey. One platform outage or CPC spike and the pipeline went dry.
Full-funnel rebuild. Launched new websites engineered to rank on Google's first page for Tasmanian buyers-agent searches, restructured and optimised the existing Google Ads account, and rolled out Facebook Ads at different journey stages. Three channels compounding each other.
$3,563.74 ad spend. 127 leads. Cost per lead dropped from $200 (Google-only, pre-Meta) to $64 on the new Facebook stack. Creative tested across seven angles — from property-journey pain points to "book a free consult" offer hooks.
Mobile-first Facebook/Instagram creative built for Tasmanian buyers. Pain-point hooks ("Tired of missing out at auction?"), authority positioning (founder-led "from an ex-retail-exec turned Tasmania's #1 buyers agent"), and consult-offer variants. Each one A/B tested against matched audiences of active property searchers.
The new Meta stack pulled 127 qualified buyer-agent leads on $3,563.74 spend — a $64 CPL against the previous $200 Google-only benchmark. Lead quality stayed high because the creative pre-qualified: "buyers agent" intent, not "cheap real estate".
We built a second, lead-capturing website on top of Timar's main domain and engineered both to rank on page one. Result: Timar Agency sits at #3 organic for core Tasmanian buyers-agent queries, with the second site filling in the bottom of page one — double-dipping the SERP for the same intent.
Two URLs, one SERP. Core money keywords ranking strongly on both, lead forms firing on each. When a Tasmanian property buyer searches for a buyers agent, they see Timar twice — a moat no competitor on one domain can build.
Full-funnel rebuild: Meta picking up a cheaper top of funnel, the new websites catching organic intent, existing Google Ads optimised. Three compounding channels replaced one expensive one.
"One channel is a single point of failure. Three channels is a business."
Timar Agency had a great brand and a strong Google Ads account — but one tap on a single platform is fragile. We added Meta (cheaper leads, earlier intent) and SEO (compounding authority, two sites on page one), and CPL dropped from $200 to $64. More importantly, the pipeline stopped depending on a single platform's algorithm on any given day.
30-minute audit + strategy call. You'll leave with a custom roadmap — whether we work together or not. No pitch deck, no pressure.
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