More leads.
More sales.
Fast.
The Lead Generation Playbook is the real-world system I use to grow service businesses and e-commerce brands. Six chapters, no theory, no guru talk — just what actually works when you're the one paying for the ads.
- ✓ How to build an offer people can't ignore — the first domino everything else falls on.
- ✓ The anatomy of a landing page that sells: hero, proof, action, safety net.
- ✓ Which channel does which job — paid social, Google Ads, SEO and outbound.
- ✓ Why most leads die in follow-up, and the sequence that fixes it.
- ✓ The five numbers (CPL, CPA, LTV, ROAS, payback) you scale on.
Written by Dean Gravina from 300+ real campaigns — Jim's Group, Happy HR, Riff Raff Baby, and a lot of plumbers, sparkies and clinics.
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Six chapters. One machine.
Every piece feeds the next. Skip one and the whole thing leaks.
Why most marketing advice is broken
Most of what you read is outdated, overcomplicated, or written by people who've never run a campaign with their own money on the line.
Crafting offers that convert
Speed builds trust, proof builds confidence, written guarantees seal the deal. How to turn a plain service into a no-brainer.
Landing pages that convert
Hero, proof, action, safety net. The four blocks every page that sells is built from, and the order they go in.
Marketing channels & ads
Paid social, Google Ads, SEO and outbound — what each one is actually good at, and how to stop asking one channel to do everything.
Follow-up — where most leads die
Speed, sequences and the long game. Fix follow-up and most businesses double revenue without spending another dollar on ads.
Track your numbers, scale with confidence
CPL, CPA, LTV, ROAS — what they mean, what good looks like, and what to actually do when one of them moves.
The system — pulling it all together
One machine, every piece feeding the next. This is the chapter that turns five tactics into a growth engine.
Written by someone who actually runs the ads
I started a DJ business in high school. The pitch was "we'll play music at your party" — and nobody cared. It wasn't until we bundled DJ, photography and a photo booth into one package with a price-beat guarantee that the phone started ringing. That was the first lesson: your offer decides whether people choose you before you've proved anything.
Since then I've worked inside some of Australia's biggest agencies, built an SEO department from scratch, ranked universities for terms like "MBA online", and now run Results Media — full-funnel marketing backed by a 90-day guarantee.
I've helped over 300 businesses generate leads and sales: tradies going from zero calls to fully booked, e-com brands hitting their first $100K month, plus names like Jim's Group, Happy HR and Riff Raff Baby.
This playbook is what I'd tell you if we sat down for a coffee. Take it, use it, and if you want a hand running it — you know where I am.
Read it, then come talk about it
There's a private Facebook group where Melbourne operators, freelancers and business owners compare notes on what's actually working right now. It's free, and it's where the workshop stuff gets posted first.
- ✓ Ad breakdowns and campaign teardowns, warts and all
- ✓ First word on the next in-person workshop
- ✓ Ask questions and get an answer from people running real budgets
Want it done for you instead?
The playbook is the whole system written down. If you'd rather we ran it — SEO, ads, landing pages, CRM and follow-up under one roof, backed by the 90-day guarantee — book a free strategy session.
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