COBO PHOTOGRAPHY
2840% More Organic Traffic Connects Clients to Eduardo Cobo
Services
Local Services
SEO Content Services
Content Writing
Facebook Ads
RESULTS
2840% More Organic Traffic
Backlinks Up To 524
209% Increase In Keywords Globally
The Challenge
The client’s website is in wedding photography, maternity photography, newborn photography and family photography niche, which is one of the most competitive niches in Perth, Australia. This required us to compete with some of the top photographers and businesses to improve our clients’ visibility in Google Search Engine Results Pages (SERPs).
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The Solution
Our strategy focused on raising Cobo Photography’s local profile and optimizing helpful content so people in Perth, Australia could find their services.
2.88K CLICKS WITH 294k IMPRESSIONS in 16 MONTHS 😉
COBO flies from Perth to Melbourne to see Dean Gravina
When Shift Happens, SEO Pays Off
By researching and selecting the most appropriate target keywords, we’ll create the opportunity to rank well in search engines for that specific topic.
Insert SEO Contents
SEO content is important because it helps website attract more visitors from the search engines.
Published Monthly Blogs
We also published monthly blogs on clients website.
Blogging helps to keep the website fresh and relevant, which is something that search engines look for when determining rankings.
Sample of Monthly Blogs Livelinks
- Sunset Sessions: Creating the Most of Golden and Glowing Hour
- Why Laughter Is The Best Therapy And Produce The Most Beautiful Image
- Document Your Journey to Motherhood Through Maternity Photo Sessions
Optimized Landing Page
One of the key factors in achieving a high ranking is optimising landing pages. We build landing pages for each services then insert SEO contents.
Sample of Landing Pages
The overall strategy combines a professional and personal touch, appealing to various target audiences with specific needs while maintaining a consistent brand image focused on quality and client satisfaction.
- Maternity Photography Perth: The page highlights the beauty of maternity, emphasizing natural, artistic shots that capture the emotional journey of pregnancy. It appeals to expecting mothers looking for a memorable experience.
- Newborn Photography Perth: Focuses on the delicacy and innocence of newborns, offering a safe and comfortable environment for capturing precious early moments.
- Family Photography Wanneroo: Emphasizes capturing the unique dynamics and joy of family life through both posed and candid shots, making each session a cherished memory.
- Food Photography Wanneroo: Highlights the artistry in food presentation, aimed at restaurants and food businesses looking to showcase their dishes professionally.
- Portrait Photography Wanneroo: Tailored for individuals seeking professional portraits for personal or professional use, focusing on capturing personality and character.
Outreach Campaign
We run campaigns to do blog collaboration with other businesses as well.
Sample Published Articles
- https://uniquebeautystyle.com/photoshoot-101-how-to-look-stunning-on-your-event-photoshoot/
FB Ads
When it comes to driving traffic to the website, there are a lot of options available – from SEO to PPC to social media marketing. However, one option that is often overlooked is Facebook advertising. Here’s one of the Facebook Ads Creatives we’ve done for Cobo Photography.
FB Ads Results
Overall Campaign Performance
- Total Leads Across All Campaigns: 44
- Average Cost per Lead: $25.13
- Total Reach: 22,038
- Total Impressions: 63,300
- Total Amount Spent: $1,105.68
Key Insights:
- Across all campaigns, a significant total reach and number of impressions were achieved, ensuring strong visibility and engagement.
- The average cost per lead remained competitive at $25.13, highlighting the overall cost-efficiency of the campaigns.
Positive Trends
- Effective Reach and Impressions: The campaigns collectively achieved over 22,000 in reach and more than 63,000 impressions, indicating a broad audience engagement.
- Cost Efficiency: The low average cost per lead, especially in the Spring Session campaign, suggests effective budget utilization and high return on investment.
Foundation Links
We find local directories and build 30 per month – this increases SEO visibility and helps the client rank.
Sample Directory Links
- https://www.adproceed.com/ads/cobo-photography/
- http://bizzectory.com/author/eduardo-_coboucx0m/
- https://westernaustralia.localitylist.com.au/new.php
- https://www.hotfrog.com.au/company/54b83be76f4bad55a807bb77f8f2cf1d/cobo-photography/perth/photography
Sponsored Posts
Sponsored posts are a form of content marketing on a website. It involves an outside content provider who pays for the right to display their content.
Sample Sponsored Livelinks
- https://nighthelper.com/use-skills-enter-photography-contest/
- https://www.pittsburghbettertimes.com/create-stunning-art-from-a-photograph-of-your-wedding/
Index Pages
Indexing is a critical process in SEO that allows search engines to discover, crawl, and catalog your web pages, making them accessible and rankable in search results. When a website is properly indexed, search engines like Google can efficiently locate and display your content in response to relevant queries. This significantly enhances your site’s visibility, leading to increased organic traffic and higher chances of conversions and sales.
The Results
2840% More Search Traffic
Our objective, of course, was to increase the number of visitors to our client’s website. We were able to successfully drive a significant boost in traffic to their website.
Ranked 209 Keywords Globally
209 of Cobo Photography’s Keywords ranked globally as of December 2022
Top 10 Keywords Up by 310%
Ranked for 31 keywords Top 10 in Google Search Result Australia – up from 0.
Steady Increase in Organic Keyword Trend
Overall, the data indicates a positive trend in Cobo Photography’s online presence and search engine performance, with broad improvements across various ranking categories and enhanced visibility in SERP features.
Overall Growth: The total number of keywords has increased from 107 in June 2023 to 185 in May 2024, demonstrating a substantial rise in search engine visibility.
Top Rankings: The number of keywords in the top 3 positions saw an increase from 3 in June 2023 to 17 in May 2024, indicating improved performance in highly competitive search terms.
Improved Backlink Profile
Another noteworthy consequence in this case study is how our SEO plan boosted the backlink profile of our client.
The client’s site had a huge boost in the number of dofollow and nofollow backlinks. The overall quantity of backlinks increased to over 519 from around 106 referring domains.
Because of Cobo Photography’s SEO success, they’re no longer reliant on third-party sites for referrals, and they can discontinue paid search — which had never performed well for them. They’re now in a position to manage their digital presence, focus on organic growth and control the customer experience.
Cobo Photography is also benefiting from improved user engagement and higher levels of customer satisfaction. Since launching their website, they’ve seen an increase in the time users spend on the site, as well as a decline in bounce rate. Most importantly, Cobo Photography’s average cost per acquisition has dropped by 40%, which is indicative of customers being better qualified and more engaged with the brand.
Ultimately, Cobo Photography’s SEO strategy has enabled them to become independent of expensive marketing efforts such as paid search, while also improving their website performance and level of customer engagement.
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