GM PHOTOGRAPHICS
130% More Organic Traffic Connects Clients to GM Photographics
Services
Local Services
SEO Content Services
Content Writing
RESULTS
130% More Organic Traffic
Backlinks Up To 4.6K
53 Keywords Ranked in Top 10
The Challenge
The client’s website is in wedding photography, maternity photography, newborn photography and family photography niche, which is one of the most competitive niches in Sydney, Australia. This required us to compete with some of the top photographers and businesses to improve our clients’ visibility in Google Search Engine Results Pages (SERPs).
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The Solution
Our strategy focused on raising GM Photographics’s local profile and optimizing helpful content so people in Sydney, Australia could find their services.
We Doubled GM Photographics Search Impressions on Google
By researching and selecting the most appropriate target keywords, we’ll create the opportunity to rank well in search engines for that specific topic.
TOP 1 KEYWORDS
engagement photography
family photography
family portrait photography
professional family photography
celebrity wedding photographer
celebrity photography sydney
celebrity photographers
celebrity photographers sydney
sydney celebrity photography
sydney celebrity photographers
portrait photography sydney
portrait photographers
family portrait photography
lifestyle photographer sydney
sydney lifestyle photographer
professional photography
christening photography sydney
TOP 2 KEYWORDS
corporate photographer
newborn photoshoots
commercial photography sydney
sydney commercial photography
lifestyle photography sydney
professional photographer
corporate photography
TOP 3 KEYWORDS
professional photographer in sydney
corporate photography sydney
corporate photography
baby photoshoot
newborn baby photography
baby portraits
engagement photographer
advertising photographers sydney
commercial photography
boudoir photographer
lifestyle photographers
professional photographers
maternity photography sydney
business photography sydney
corporate photography sydney
Insert SEO Contents
SEO content is important because it helps website attract more visitors from the search engines.
Published Monthly Blogs
We also published monthly blogs on clients website.
Blogging helps to keep the website fresh and relevant, which is something that search engines look for when determining rankings.
Sample of Monthly Blogs Livelinks
36 ONSITE BLOGS
August 2021:
Good LinkedIn Headshots: Why You Should Hire A Professional Headshot Photographer
Maternity and Leaving Gifts for Your Staff
Why You Should Include Your Pets in Your Family Portrait
September 2021:
Tips To Look Good on Your LinkedIn Headshots
Why You Should Take Pregnancy Photos
Family Photo Shoot Ideas: Outfit and Posing Guide
Best Family Photography Locations in Sydney
October 2021:
Outdoor or Studio Maternity Photos: How To Decide
The Pros and Cons of Indoor and Outdoor Photography
The Importance of Newborn Photography for Your Family
Top Tips for Parents for a Successful Newborn Photo Session
November 2021:
Top 5 Benefits of Commercial Photography
Reasons Why Family Portraits are Crucial for Your Child’s Development
Best Places To Conduct Your Outdoor Pet Photography Sessions
Why You Should Do an Extended Family Photoshoot
December 2021:
After Another Year of Covid 19 Lockdowns, Let’s Get Together with the Extended Family
Why Not Do a Family Photoshoot at Your Weekender
Why You Should Book a Holiday Family Photoshoot This New Year 2022
Christmas Weddings: Pros And Cons To Consider
January 2022:
Why A Family Photoshoot Is A Heart-Warming Opportunity To Bond With One Another
Tips for Choosing a Professional Event Photographer
Benefits of Professional Photography for your Small Business
How to Make the Most of Your Maternity Photos
February 2022:
Famous Wedding Locations in Sydney
How To Choose The Right Pet Photographer For You
Optimized Landing Page
One of the key factors in achieving a high ranking is optimising landing pages. We build landing pages for each services then insert SEO contents.
Outreach Campaign
We run campaigns to do blog collaboration with other businesses as well.
Sample Published Articles
July 2021 – 20 Baby Photography Tips For Beginners
August 2021 – 5 Tips to Make Your Family Photo Book Perfect
September 2021 – 6 Photography Tips for Beginners – Getting Started with Photography
October 2021 – Mistakes You’ll Never Make Again When Planning for Your Events
November 2021 – Your Guide to Commercial Photography
December 2021 – 5 Simple Things You Can Do to Improve Your Photography Skills Today
January 2022 – What To Look For When Retouching Clothes Photos
February 2022 – Makeup for Photoshoots: The Definitive Guide
March 2022 – The Ultimate Checklist For Your Photoshoot
April 2022 – Tips On How To Look Stunning On Your Events
PUBLISHED AND LIVE OFF SITE BLOGS
https://www.weddingmakeupandhair.com.au/post/wedding-essentials-here-s-what-to-know
https://www.susannapper.com.au/blog/3pjsxn9z39cgecj8zhj66xxwfblttr-abfmh-7sgn9-7rzjh-4d8x3-zl2kg
https://www.kimbarrymakeup.com/blog
https://www.marzophotography.com.au/blog.html
https://lifeworksphotography.com.au/insights/the-ultimate-guide-for-your-perfect-photo-shoot
FB Ads
When it comes to driving traffic to the website, there are a lot of options available – from SEO to PPC to social media marketing. However, one option that is often overlooked is Facebook advertising.
Foundation Links
We find local directories and build 30 per month – this increases SEO visibility and helps the client rank.
Sample Directory Links
- https://www.topclassifieds.com/ads/522/posts/16-Services/143-Event/4452037-GM-Photographics.html
- http://classifiedsforfree.com/d/8042100/gm-photographics
- http://www.businessadsforfree.net/d/1296934/gm-photographics
- https://sydney.adeexaustralia.com/gm-photographics-id-124626
- https://www.classifiedads.com/photography/w6w1y3z1q3wf5
Sponsored Posts
Sponsored posts are a form of content marketing on a website. It involves an outside content provider who pays for the right to display their content.
Sample Sponsored Livelinks
- https://www.kimbarrymakeup.com/blog
Index Pages
Indexing pages allows search engines to find and crawl your content so that it can be indexed and ranked in search results.
The Results
130% More Search Traffic
Our objective, of course, was to increase the number of visitors to our client’s website. We were able to successfully drive a significant boost in traffic to their website.
We increased the number of visitors from 2175 to 2828 traffic per month as of July 2021.
This marked a 130% increase in website visitors per month in a span of 6 months.
516 Top Organic Keywords
516 of GM Photographics’s Keywords ranked globally as of December 2022
Total Of 53 Keywords Ranked Top 10
Ranked for 53 keywords Top 10 in Google Search Result Australia – up from 0.
Improved Backlink Profile
Another noteworthy consequence in this case study is how our SEO plan boosted the backlink profile of our client.
The client’s site had a huge boost in the number of dofollow and nofollow backlinks. The overall quantity of backlinks increased to over 4.6K from around 396 referring domains.
Because of GM Photographic’s SEO success, they’re no longer reliant on third-party sites for referrals, and they can discontinue paid search — which had never performed well for them. They’re now in a position to manage their digital presence, focus on organic growth and control the customer experience.
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