For a business that thrives on group bookings, events, and repeat customers, these high acquisition costs created serious limitations:

• Profitability concerns: The cost to acquire a new customer was cutting into their margins, making it difficult to reinvest in marketing.
  Limited scalability: With such high costs, increasing ad spend did not guarantee a proportional increase in revenue.
  Competitive disadvantage: Other creative workshop providers were likely acquiring leads at a fraction of the cost, making it harder for Studio Inner West to compete effectively.
  Missed opportunities: Their workshops—ranging from kids’ activities to corporate team-building events—had strong appeal, but inefficient targeting and messaging were preventing them from reaching the right audience at the right price.
  Without a cost-effective way to generate leads, Studio Inner West risked stagnation in growth and difficulty in filling their classes and private events. They needed a solution that would drastically reduce their cost per lead while maintaining lead quality and increasing overall conversions.