High-converting landing page selling premium, ethically-cultivated Australian chicken online — powered by Meta Ads + Google Shopping.
Aurum Poultry is a premier provider of ethically-cultivated Australian poultry products — chicken, cockerel, duck, and game birds. Meticulously raised to the highest standards, their products are built for chefs and home cooks who care about quality. The challenge: turn that quality story into a high-converting online sales engine.
Aurum had the product, the ethics, and the story. What they needed was a landing page that converted and ads that moved stock.
A prominent Melbourne-based provider of ethically-cultivated poultry — chicken, cockerel, and duck. Strong commitment to humane, sustainable farming practices. Built for chefs, foodies, and premium home cooks who want to know where their food comes from.
Despite their premium products and ethical practices, Aurum sought to significantly boost sales through digital channels. They needed to enhance online presence, build stronger customer relationships, and increase brand recognition in a competitive e-commerce market.
Rebuilt landing page for high conversion. 4 Meta ad creatives aligned with brand values. Google Shopping campaigns for high-intent product search. SEO-optimised content to drive organic traffic on top.
The landing page rebuild was the foundation — a clear value proposition, engaging visuals, and compelling CTAs that guide visitors from curious to buying.
Emphasised ethical and sustainable farming practices so customers immediately understand the superior quality and care behind every product.
Chicken, cockerel, duck, quail, and specialty game birds all surfaced — catering to varied culinary preferences without losing focus.
Prominent "Shop Now" and "Discover Our Products" buttons placed exactly where buying intent peaks — guiding visitors toward the checkout.
SEO-optimised content drives free traffic on top of paid campaigns. A/B testing on headlines, images, and CTAs keeps the page improving month over month.
We employed vibrant colours, high-resolution imagery, and compelling messages aligned with Aurum's premium brand values — built to stand out on Meta feeds and drive clicks to the new landing page.
Each ad was meticulously crafted to align with Aurum's brand values and resonate with their target market. Creative variation allowed for systematic A/B testing across feed placements.
Google Shopping campaigns surface Aurum's SKU-level products directly in search when buyers are looking for premium chicken, duck, cockerel, and game birds. Every dollar mapped to a product.
Clean product feed, high-res product imagery, detailed product titles and descriptions optimised for search. Product groups structured so budget flows to highest-margin SKUs.
Retargeting layered on top — every product-page visitor who didn't buy saw their exact product again in feed across the web via Google Display + Meta Retargeting audiences.
"Great products need great conversion infrastructure. The landing page rebuild was the multiplier — every ad dollar after that landed somewhere designed to sell."
Our collaboration with Aurum Poultry Co. has been promising and fruitful. From the early stages, we identified significant potential in their commitment to providing ethically-cultivated Australian poultry products. By leveraging innovative marketing strategies, a rebuilt landing page, and creative ad campaigns across Meta and Google Shopping, we aim to continue elevating Aurum's market presence — ensuring their high-quality products reach a wider audience.
30-minute audit + strategy call. You'll leave with a custom roadmap — whether we work together or not. No pitch deck, no pressure.
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