High Converting Landing Page Selling Premium Chicken Online


Landing Pages
Ads Creatives


Sales Via Google Shopping + Meta.


Aurum Poultry is a premier provider of ethically-cultivated Australian poultry products, specializing in the finest chicken, cockerel, duck, and game birds. Our products are meticulously raised to meet the highest standards, ensuring exceptional quality and flavor for chefs and cooks alike. Explore our diverse range of poultry offerings, perfect for any culinary creation, and experience the difference in every bite.

Share This Case Study


Client Background

Aurum Poultry Co. is a prominent Australian provider of ethically-cultivated poultry products, specializing in chicken, cockerel, and duck. Based in Melbourne, Victoria, Aurum Poultry prides itself on delivering the highest quality products to its customers. The company operates with a strong commitment to ethical farming practices, ensuring that their poultry is raised in a humane and sustainable manner.



The Objective

Despite their high-quality products and ethical cultivation practices, Aurum Poultry sought to significantly boost their sales. The company aimed to enhance their online presence, build stronger relationships with customers, and increase brand recognition in a competitive market.

Landing Page Optimization

The landing page for Aurum Poultry Co. is designed to effectively convert visitors into leads and customers by highlighting our premium, ethically-cultivated poultry products. The strategy focuses on several key elements to achieve this goal:

  • Clear Value Proposition:

    • Ethically-Sourced Quality: Emphasize the ethical and sustainable farming practices behind our poultry products, ensuring customers understand the superior quality and care involved.
    • Diverse Selection: Showcase our range of products, including chicken, cockerel, duck, quail, and specialty game birds, to cater to varied culinary preferences.
  • Engaging Visuals:

    • High-Quality Images: Use appealing images of our products to attract attention and demonstrate the freshness and quality of our offerings.
    • Videos and Testimonials: Incorporate videos and customer testimonials to build trust and provide social proof of our product quality.

Implementation Process

  • Compelling Call to Action (CTA):

    • Prominent CTAs: Strategically place CTAs such as “Shop Now” or “Discover Our Products” to guide visitors towards making a purchase or exploring more.
  • SEO and Ad Campaign Integration:

    • SEO Optimized Content: Ensure the landing page content is optimized for search engines to drive organic traffic.
  • Analytics and Continuous Improvement:

    • Track Performance: Use analytics tools to monitor the landing page’s performance, including conversion rates and visitor behavior.
    • A/B Testing: Regularly perform A/B testing on different elements such as headlines, images, and CTAs to continually improve the page’s effectiveness.

Ad Creatives Created

We employed a blend of vibrant colors, high-resolution imagery, and compelling messages to attract and retain customer attention. Each ad has been meticulously crafted to align with Aurum Poultry’s brand values and to resonate with their target market. By leveraging creative strategies and innovative design techniques, our ads aim to enhance brand visibility, drive organic traffic, and boost customer engagement across various digital platforms.


Our collaboration with Aurum Poultry Co. has been both promising and fruitful. From the early stages of our partnership, we identified significant potential in their commitment to providing ethically-cultivated Australian poultry products. By leveraging innovative marketing strategies and creative ad campaigns, we aim to further elevate Aurum Poultry’s presence in the market, ensuring their high-quality products reach a wider audience. Our continued efforts aim to further enhance their market position and drive sustainable growth.

Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!

Share this Case Study!



Scroll to Top