Australian DPF Centre

#1 for DPF Melbourne & Hundreds of Calls

Services

Local Services
SEO Content Services
Content Writing

RESULTS

59% More Ogranic Traffic
Backlinks Up To 508
95 Keywords Ranked in Top 20

The Challenge

The client, an Australian DPF (Diesel Particulate Filter) service provider, wanted to improve their visibility and reach the top of Google’s search results. Their main focus is on replacing and servicing DPFs, and the challenge was to stand out in a competitive market and drive more traffic to their website through improved search engine rankings

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The Solution

Our strategy focused on creating a series of optimised landing pages targeting key services. We developed these landing pages to capture specific search intent, incorporating fresh, valuable content and optimising headings for better relevance. To further enhance visibility, we implemented a targeted link-building strategy. Throughout the campaign, we carefully tracked all results, ensuring our efforts delivered improved rankings and greater online visibility for the client.

Insert SEO Contents

SEO content is important because it helps website attract more visitors from the search engines.

Optimized Landing Page

Our Strategy for DPF Filter Landing Pages:

At Australian DPF, our approach to landing pages was to create focused, highly relevant content that directly addresses the needs of our target audience, driving both engagement and conversions effectively.

DPF Filter Cleaning Cost: By providing clear pricing details and explaining the value of our services, this page significantly boosted both trust and conversions from users seeking transparency on DPF cleaning prices.

DPF Filter Brighton: Our page for Brighton was highly successful by delivering detailed, location-specific information, which resonated with local customers and led to increased bookings and inquiries for DPF services.

DPF Filter Dandenong: Featuring tailored content for Dandenong, we were able to engage local customers effectively, increasing local service awareness and generating more leads through precise, location-based targeting.

DPF Filter Mornington: This page performed well by addressing the specific needs of customers in Mornington, driving conversions through targeted content that provided answers to frequently asked questions and clear service descriptions.

Mobile DPF Filter Cleaning: By focusing on the convenience of mobile cleaning services, this page attracted users looking for on-site DPF cleaning solutions, resulting in a significant rise in mobile service bookings.

DPF Cleaning Melbourne: As one of our highest-performing pages, we strategically targeted Melbourne-based users, offering clear service descriptions, competitive pricing, and expert knowledge, leading to increased inquiries and service sign-ups.

DPF Cleaning Prices Near Me: We optimized this page for users searching for nearby DPF cleaning options, delivering a localized experience that resonated with customers seeking convenient and cost-effective solutions.

Diesel Particulate Filter Cleaning Service: By clearly outlining the benefits of our cleaning service and demonstrating our expertise, we saw a sharp increase in conversions from those looking for reliable DPF cleaning providers.

DPF Cleaning Service: This page addressed the broad needs of users looking for general DPF cleaning, providing comprehensive content that boosted trust and conversions by positioning Australian DPF as the expert in the field.

DPF Cleaning Cost Melbourne: By detailing pricing and service options specific to Melbourne, we effectively addressed cost-conscious customers and saw a marked increase in conversions due to the transparency of our offerings.

DPF Service & Cleaning: Focusing on a combination of service and cleaning details, this page helped drive conversions by showcasing our comprehensive offerings and expertise in maintaining diesel particulate filters.

Clean DPF: Our content centered on the importance of cleaning DPFs regularly, which led to higher engagement and repeat visits, especially from customers looking to maintain their vehicles.

DPF Clean: A page focused on educating users about the importance of DPF cleaning, resulting in increased customer trust and a boost in service bookings.

Foundation Links

We find local directories and build 30 per month – this increases SEO visibility and helps the client rank.

Sample Directory Links

Index Pages

Based on the screenshot from Google Search Console, here’s a summary of the performance data for the last 16 months:

Total Clicks: 9.46K
Total Impressions: 904K
Average CTR (Click-Through Rate): 1%
Average Position: 19.2

Trends:

The performance graph shows significant fluctuations in clicks and impressions, with a major spike around March 2025.
After the spike, there was a notable drop, but the trend has been generally fluctuating since.

Top Queries (by Clicks):

australian dpf centre: 224 clicks, 3,259 impressions
dpf cleaning melbourne: 135 clicks, 2,283 impressions
dpf cleaning: 119 clicks, 9,646 impressions
engine carbon clean melbourne: 94 clicks, 969 impressions
dpf cleaning near me: 92 clicks, 5,304 impressions
mobile dpf cleaning: 60 clicks, 740 impressions
dpf: 56 clicks, 32,616 impressions
dpf hallam: 53 clicks, 1,048 impressions
how to clear dpf warning light: 51 clicks, 1,014 impressions
australian dpf: 48 clicks, 364 impressions

Observations:

There is a high impression volume for dpf (32,616 impressions), but the click rate is relatively low.
Some queries, such as dpf cleaning melbourne and engine carbon clean melbourne, are performing well in terms of click-through, which could be a focus for optimizing content.

This data provides insights into search query performance, indicating areas to focus on for improved visibility and engagement.

The Results

20% More Search Organic Traffic

Our objective, of course, was to increase the number of visitors to our client’s website. We were able to successfully drive a significant boost in traffic to their website.

Increased Organic Traffic: Organic traffic grew from 216 visits in April 2022 to 345 visits in February 2023. This increase indicates improved website visibility through organic search channels, likely due to effective SEO strategies such as optimized content, better keyword targeting, and enhanced site performance.
Reduced Dependence on Paid Traffic: Despite eliminating paid traffic entirely by February 2023, overall visibility did not suffer. This shift demonstrates the success of organic marketing efforts in maintaining and even enhancing site traffic without the need for paid advertisements.

Because of Home Healthcare Online’s SEO success, they’re no longer reliant on third-party sites for referrals, and they can discontinue paid search — which had never performed well for them. They’re now in a position to manage their digital presence, focus on organic growth and control the customer experience.

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