BUYERS AGENCY AUSTRALIA
New Clients within 30 Days
Services
Landing Page
Google Ads
Meta Ads
Conversion Rate Optimisation
RESULTS
577% More Organic Traffic
Backlinks Up To 160
552 of 815 Keywords Ranked Top 50
The Challenge
Dragan Dimovski, the founder of Buyers Agency Australia, faced a significant challenge: his business was heavily reliant on Meta ads targeting people who were ready to buy immediately. While this approach generated some leads, it neglected a crucial segment of the market—potential buyers who were still in the early stages of their property journey. This reliance limited the company’s ability to build long-term interest and engage with a broader audience.
To address this issue, we implemented a strategic shift. We expanded the focus to include top-of-the-funnel advertising designed to spark interest from a wider audience. Alongside this, we set up a highly optimised Google Ads campaign to complement the revised Meta strategy. This combination enabled Buyers Agency Australia to attract and engage potential buyers earlier in their journey, creating a steady flow of high-quality leads and driving sustainable growth.
Share This Case Study
Client Background
Hi I’m Jim, Director and Buyers Advocate here at A Game Property Advisory.
I have always been passionate about all things property. At the age of 22, I purchased my very first property and since then, I have successfully built a multi-million dollar property portfolio in Victoria through acquisition and property development.
I have learnt so much about uncovering value within the property market through my experiences and I am really excited to pass my learnings on to help you do the same.
Problem Statement
The problem statement for a game property was that they were already generating leads through other avenues besides facebook and Instagram like referral, and other digital marketing channels. However none of them brought in I consistent amount of leads at a very low cost.
He had tried other digital marketing agencies without much success and the challenge was also to figure out firstly how to reduce the cost per lead significantly but also once those individuals downloaded the free report how do we get them into a sales call to become a potential client.
The scope of work covered initially competitor analysis in which we modeled competitor ads, landing Pages and made it our own. We then built a landing page to generate high-quality leads – the landing page reflected the offer and the idea that we had researched and ran by Jim.
We then continued to build five unique creative concepts – of which only one of them performed.
Once we crack the code to unlock 16 leads at a CPL of less than 30 dollars, we then pivoted the strategy to a remarketing strategy plus diversifying the ad creative to a cold audience video ad; which you can see below.
Strategy and Execution
Target Audience
The META campaign for “Buyers Agency Australia” is designed to engage a broad audience of investors who have a keen interest in real estate within Melbourne, Sydney, Brisbane and its surrounding areas.
- Real Estate Enthusiasts: Our primary audience includes real estate enthusiasts who are actively seeking opportunities in the property market. This group may range from individuals looking to purchase their first home, to seasoned investors looking to expand their portfolios. “A Game Property” offers expert advice, personalised service, and a deep understanding of the local market to help them achieve their real estate goals.
- Property Buyers: This segment includes individuals and families who are in the market to buy a new home. Whether they are upgrading from their current residence or purchasing a property for the first time, our campaign will emphasize how “A Game Property” can provide the guidance and support needed to navigate the real estate market and secure the perfect property.
- Investors: Investors looking for lucrative opportunities in the real estate market are also a key focus. We highlight how “A Game Property” can assist in identifying and acquiring properties that offer strong returns, leveraging our expertise in the Melbourne property market to make informed, profitable decisions.
Cost Per Lead Down From $200 to $64: Total Spend $4000
Sydney: CPL of $76
Melbourne: CPL of $64
Brisbane: CPL of $87
Total of 57 Meta Leads Generated.
Creative Development
Utilising Dragans’s portfolio to create visually stunning ads that showcase the studio’s exceptional ability to capture and immortalise unforgettable wedding moments.
Ads Creative for Facebook Ads
Campaign Channels
Leveraged Facebook for its community-driven platform, perfect for reaching families and individuals looking for realestate
A/B Testing and Optimization
Ran multiple ad variations to identify the highest-performing creative elements and messaging, refining target demographics and ad placements based on performance data.
Retargeting Campaigns
Implemented retargeting strategies on both platforms to engage potential clients who showed interest but did not initially book.
Landing Page & Offers
Offer ads on Facebook provide discounts or promotions to attract new customers, boost sales, and increase brand awareness. They’re cost-effective, measurable, and can drive both online and in-store traffic effectively.
Results Achieved
Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!
Share this Case Study!
