CMP Beauty — Case Study | Results Media
← All case studies
Beauty · Case study

CMP Beauty

81% More Organic Traffic Connects Clients to CMP Beauty

Services we ran
Strategy SEO
-63%
Cost per booking
CMP Beauty
The challenge

CMP Beauty — growing through a smarter digital strategy.

Client’s website is in cosmetic tattoo, beauty & microblading niche, which is one of the most competitive niches in Australia. This required us to compete with some of the cosmetic tattoos industry and businesses to improve our clients’ visibility in Google Search Engine Results Pages (SERPs).

The story

Strong brand. Smarter strategy.

Here's how we helped CMP Beauty turn their existing strengths into a measurable growth system.

01

Client Background

An established beauty business with strong fundamentals — ready to scale online.

02

Problem Statement

Client’s website is in cosmetic tattoo, beauty & microblading niche, which is one of the most competitive niches in Australia. This required us to compete with some of the cosmetic tattoos industry and businesses to improve our clients’ visibility in Google Search Engine Results Pages (SERPs).

03

Solution Provided

Our strategy focused on raising CMP’s local profile and optimizing helpful content so people in Mackay, Australia could find their services.

Channel 1 of 1
SEO performance

When the algorithm shifted, CMP held the top.

A complete SEO rebuild — content strategy, on-page optimisation, outreach + sponsored link placements, and a clean technical foundation. The traffic compounded.

01 · SEO content & landing pages

Target the right keywords. Build content that earns the click.

Researched and selected target keywords where CMP had a realistic chance of ranking — then built the on-page content and optimised landing pages around them. SEO content attracts visitors from search engines before they know they need a solution.

CMP Beauty — on-site SEO content sections
SEO content sections
CMP Beauty — optimised landing page
Optimised landing page
02 · Off-page · link building

Outreach, foundation links, sponsored placements.

Three-pronged off-page program. Outreach: blog collaborations with aligned businesses (sample — pepperimage.com.au). Foundation links: high-quality directory citations. Sponsored posts: placements on relevant industry blogs for authority signals.

CMP Beauty — outreach campaign
Outreach campaign
CMP Beauty — foundation links
Foundation links
CMP Beauty — sponsored posts
Sponsored posts
03 · Technical SEO & indexation

Clean technical foundation so every page gets crawled & indexed.

Made sure every page worth ranking was being crawled, indexed and served to Google in the right way — no orphan pages, no indexation gaps, no broken internal links.

CMP Beauty — indexed pages overview
Indexed pages · GSC overview
The results

Real results. Real growth.

Organic traffic compounded. Rankings stacked up. Backlink profile matured. CMP no longer relies on paid search — they own their organic presence.

+81%
More organic traffic
105
Keywords ranked globally
10
Keywords top 20
-63%
Paid search reliance
The shift · before & after
CMP Beauty — When Shift Happens, SEO Pays Off — algorithm shift trajectory
When the algorithm shifted · SEO paid off
Traffic, rankings & backlinks
CMP Beauty — 81% more search traffic
+81% more search traffic
CMP Beauty — 105 keywords ranked globally
105 keywords ranked globally
CMP Beauty — 10 keywords ranked top 20
10 keywords ranked top 20
CMP Beauty — improved backlink profile showing 24 backlinks from 18 referring domains
Backlink profile · 24 dofollow/nofollow from 18 referring domains
Lessons learned
"When every layer of the funnel pulls in the same direction, growth stops being a guessing game."

Strategic alignment across paid, organic, and conversion infrastructure is what made CMP Beauty's growth compound — each channel reinforced the others, and the numbers followed.

Want results like CMP Beauty?

30-minute audit + strategy call. You'll leave with a custom roadmap — whether we work together or not. No pitch deck, no pressure.

Book your free strategy session

Grow Your Business With Us