DODGY BROS
High Quality Dogeball Leads
Services
Landing Page
Google Ads
Meta Ads
Conversion Rate Optimisation
RESULTS
577% More Organic Traffic
Backlinks Up To 160
552 of 815 Keywords Ranked Top 50
The Challenge
Dodgy Bros Dodgeball, a mobile dodgeball events company, specializes in high-energy experiences for corporate functions, community gatherings, kids’ parties, school activities, and more. Their unique offering includes a custom inflatable arena and professional referees/MCs, creating an engaging and inclusive atmosphere. However, previous advertising efforts resulted in a high cost per lead of $80, limiting their ability to attract new clients efficiently.
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Client Background
Problem Statement
For a business built on group bookings, events, and repeat customers, these high acquisition costs posed significant challenges:
- Profitability concerns: The high cost of acquiring new customers was cutting into margins, making it difficult to reinvest in marketing and business growth.
- Limited scalability: With acquisition costs so high, increasing ad spend didn’t necessarily lead to a proportional increase in revenue.
- Competitive disadvantage: Other event-based businesses were likely acquiring leads at a much lower cost, making it harder for Dodgy Bros to stand out in a crowded market.
- Missed opportunities: Their dodgeball events—ranging from corporate team-building to kids’ parties—had broad appeal, but inefficient targeting and messaging prevented them from reaching the right audience at the right price.
Without a cost-effective lead generation strategy, Dodgy Bros risked stagnating growth and struggling to fill their events. They needed a solution that would significantly reduce their cost per lead while maintaining lead quality and increasing overall conversions.
Strategy and Execution
Target Audience
To tackle these challenges, Dodgy Bros implemented a strategic digital marketing approach designed to lower acquisition costs while maximizing conversions. The strategy included:
1. High-Converting Landing Page with an Irresistible Offer
A dedicated landing page was created with a compelling offer to encourage immediate sign-ups. The page was optimized for conversions with clear messaging, strong calls to action, and engaging visuals showcasing the excitement of Dodgy Bros’ dodgeball events.
2. Targeted Advertising on Meta and Google Ads
Meta Ads (Facebook & Instagram): Highly targeted campaigns were set up to reach key demographics, including corporate teams, parents, schools, and party planners.
Google Ads: Search and display campaigns were optimized for high-intent keywords, ensuring Dodgy Bros appeared in front of users actively looking for event experiences.
3. CRM Integration & Lead Nurturing
All leads generated from the landing page were funneled into a CRM system, allowing for automated tracking, segmentation, and follow-ups. This ensured no potential customer was lost in the process.
4. Email Marketing Sequence for Warm Leads
A structured email nurturing sequence was implemented to keep potential customers engaged. The sequence included:
Welcome emails with details on event packages
Customer testimonials and success stories
Time-sensitive offers and follow-ups to encourage bookings
To address these challenges, we completely restructured Studio Inner West’s Meta Ads strategy by implementing a data-driven and creative-first approach:
- Advanced audience segmentation – We refined targeting to reach people most likely to engage, including parents looking for kids’ workshops, companies seeking team-building activities, and individuals interested in creative hobbies.
- Creative optimisation – We redesigned their ad creatives and messaging to better showcase the hands-on, social, and immersive nature of their workshops.
- Conversion-focused ad strategy – We adjusted bidding strategies and optimized ad placements to improve cost efficiency.
- Landing page alignment – We streamlined the user journey from ad to booking, ensuring a seamless and engaging experience.
Results Achieved - Meta
Only $31 for Website Conversions (Not Lead Forms)
Total of 72 Website Leads Generated in 30 Days.
Total Cost $2301.09
Cost Per Lead: $31.96
Creative Development
Leveraging Dodgy Bros’ high-energy dodgeball events, we designed visually engaging ads that highlight the excitement, camaraderie, and fun of their unique, action-packed experiences. These ads showcased how Dodgy Bros brings people together through dynamic, immersive gameplay.
We tested a range of still images and video creatives to find out which one was going to generate the lowest cost per led with the highest engagement, as you can see we went viral!
Ads Creative for Facebook Ads
Results Achieved - Google
Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!
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