Google + Meta running together — 88 bookings, 146 leads, full pipeline.
A Sydney newborn & family photography studio with a premium aesthetic and a slow inbound problem. We built them a Meta + Google Ads engine anchored around a dedicated gift-card landing page — and turned "just browsing" traffic into booked sessions.
Here's how we helped Faithful Photography turn their existing strengths into a measurable growth system.
Boutique newborn, maternity and family photography studio in Sydney. Beautiful work, strong brand aesthetic, loyal word-of-mouth clientele — but discovery was entirely organic and unpredictable.
Slow and inconsistent inbound. No paid acquisition engine. No dedicated conversion landing page — traffic went to the homepage and bounced. Needed a system that could book real newborn/maternity sessions month after month.
A $49 Gift Card offer as the hook (1-hour session + 11"×14" mounted print). Dedicated landing page, four Meta ad creatives A/B-tested, Google Search campaign targeting "newborn photographer Sydney" style queries, and every lead captured in our CRM for follow-up.
A dedicated gift-card landing page — 1-hour newborn or family session + 11"×14" mounted print for $49. Low-friction entry point, premium upsell behind it. Both paid channels drove straight to this offer.
Four square Facebook/Instagram feed creatives — all built around the $49 gift card offer. Emotive newborn imagery, clear price anchor, strong CTA. Tested in parallel, ran against engaged couples and family planners across Sydney.
Four square feed ads leveraging authentic newborn photography + clear price-anchored offer. Low-friction gift-card entry point builds the booking pipeline.
Campaign-by-campaign lead count across Meta Ads Manager — Website Leads and On-Facebook Leads combined across six campaigns: 9 + 33 + 16 + 10 + 18 + 60 = 146 total Meta leads.
A high-intent Google Search campaign targeting "newborn photographer Sydney", "maternity photographer", "family portrait session" and related queries — all pointed at the gift-card LP. Nov–Dec 2023 performance window shown below.
The $49 Gift Card offer surfaced directly in the Google Search result — clear price anchor ($49 Family Session / $99 Newborn Session), specific inclusions (1hr shoot + 8"×12" print), trust signals via sitelinks to Pricing, Services, Gift Vouchers, Newborn & Family.
Over the Nov–Dec 2023 window, the Google Search campaign generated 1.42K clicks at solid CTR against 17K impressions, converted to 88.48 bookings/enquiries at a total cost of $2,700 — a cost-per-conversion of roughly $30.
Meta pulled 146 gift-card leads. Google converted 88 high-intent searchers into bookings. Organic traffic grew 28% alongside. Every lead captured in our CRM for follow-up and upsell to full-price sessions.
"A low-friction offer wins the click. A premium brand wins the upsell."
The $49 Gift Card gave people a reason to commit — even in a tight market, $49 is a yes not a maybe. Once they're in the calendar, Faithful's premium product and emotive imagery sold the full session. Meta built top-of-funnel awareness, Google caught the intent searches, our CRM closed the follow-up loop.
30-minute audit + strategy call. You'll leave with a custom roadmap — whether we work together or not. No pitch deck, no pressure.
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