GWM WEDDINGS
206 Leads for the price of a Sundae
Services
Landing Page
Meta Ads
Conversion Rate Optimisation
RESULTS
191 Leads @ $4.88 CPL
$39.90 Booked Appoinment
The Challenge
GWM Weddings specialises in selling exquisite bridal dresses in a highly competitive industry where countless designers and retailers vie for attention. Operating in the bridal fashion niche, the client faced challenges in standing out among well-established competitors, particularly in Sydney, Australia.
With the cost of Google Ads steadily increasing and a saturated market, the challenge was to improve visibility, drive qualified traffic to their website, and generate consistent leads and sales.
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Client Background
Lily Tran Stories
After graduating with a Master of Marketing from Deakin University, Lily navigated her way through the fashion industry in various roles. In 2012, she seized the opportunity to work with international bridal designers like Pronovias, Mori Lee, Ian Stuart, Enzoani, and Peter Trends and managed custom made bridal production in China.
These experiences highlighted the need for a personal touch only custom wedding dress designers can provide. This allowed her full control over the production process and minimised errors.
In 2015, Lily boldly decided to leave her job and return to her hometown of Hanoi, Vietnam, to conduct her research and find a factory workshop that aligned with her high standards of craftsmanship. She travelled to China, Taiwan, and Japan to source the ideal fabric and assemble the best team to collaborate with her in Hanoi. After creating several dress samples, Lily returned to Australia, bringing her designs to share with teachers, masters, and professional couture seamstresses she knew, seeking their expertise and guidance to refine her work.
Problem Statement
The Challenge
GWM Weddings struggled to get leads through SEO in a highly competitive market. They needed a faster, more reliable way to generate a high volume of leads at a low cost.
Our Solution
We ditched SEO and focused on Meta Lead Forms, which made it easy for potential brides to inquire without leaving Facebook or Instagram. This allowed us to:
✅ Generate a large number of leads quickly
✅ Lower the cost per lead
✅ Make the process seamless for brides
The Strategy
Our goal was simple: get as many leads as possible and call them all. Once we found the best-performing ad creatives, we scaled up by:
✅ Running a remarketing campaign to follow up with interested brides
✅ Testing different ad creatives to maximize response rates
The Results
This approach helped GWM Weddings consistently generate a high volume of quality leads, leading to more sales calls and bookings—all at a fraction of the cost of SEO. 🚀
Creative Development
Results Achieved
191 Leads @ $4.88 per lead.
Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!
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