HIRE REPUBLIC
Fresh Leads To Hire Republic
Services
Landing Page
Meta Ads
Google Ads
RESULTS
High volume of event leads to Hire Republic
Overview
Hire Republic (formerly Neals Event Hire) is a Queensland-based event hire, styling, and production company. They’ve been operating for over 25 years, providing services across weddings, corporate events, festivals, galas, and large-scale gatherings—servicing up to 100,000 attendees.
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Client Background
Their core offerings include:
Marquee hire, one of the largest ranges in Queensland (styles like traditional, clear roof, pagoda, glass walls/doors).
Furniture hire, from stools and wire tables to bespoke timber designs.
Catering equipment hire, kitchen supplies, tableware, etc.
Décor and “other stuff”—miscellaneous hire items and styling props.
In 2023, they rebranded from Neals Event Hire to Hire Republic to better reflect their team-focused, inclusive culture. While the name changed, the operational values—service, reliability, calm under pressure—remained. Additionally, they have a strong online presence featuring blog posts, FAQs, calendars, client stories, and an “events for the people” positioning
Problem Statement
Hire Republic is dedicated to delivering top-quality event management services but faces strong competition in the industry. While the business has built a reputation for large-scale projects, attracting a steady flow of smaller clients each month has been a challenge. To overcome this, Hire Republic is focused on improving online visibility, driving more traffic to its website, and boosting bookings. Building strong, lasting relationships with clients will be key to creating a stable and loyal customer base.
Solution Provided
- Facebook Ads targeting users interested in event planning, party organization, and hospitality services, ensuring visibility among individuals seeking comprehensive event management solutions.
- Google Ads campaigns focusing on keywords related to Bay Events’ core services, ensuring visibility among users.
Implementation Process
A/B Testing
Conducted A/B tests to refine ad copy, imagery, and call-to-actions (CTAs), ensuring the highest engagement and conversion rates.
Retargeting Strategies
Implemented sophisticated retargeting campaigns to capture the interest of website visitors who did not initially book, encouraging them to revisit and schedule a session.
Landing Pages
The primary goal of the landing pages we’ve built for Bay Events is to convert visitors into leads by showcasing the value and uniqueness of Hire Republics’ offerings. By providing detailed information and high-quality visuals, we aim to build trust and encourage potential clients to take the next step in planning their events with us.
Facebook Ads Creatives
Crafting impactful marketing for Hire Republic requires a balance of creativity and strategy. Our approach focuses on producing visually striking content paired with clear, persuasive messaging that connects with the needs of the target audience. By applying insights into consumer behaviour and staying aligned with market trends, we ensure that every campaign not only captures attention but also drives genuine engagement and interest.
Facebook Ads Result
The Facebook lead campaign for Hire Republic generated strong visibility and engagement while staying aligned with the brand’s positioning. With 18,300 people reached and over 70,000 impressions, the ads built meaningful awareness and ensured repeated touchpoints with the right audience.
Reach and Impressions
The campaign reached 18,300 people, achieving 70,180 impressions with a frequency of 3.8 — meaning the target audience saw the ads multiple times, reinforcing brand recognition.
Cost Efficiency
The campaign delivered 767 link clicks at an average CPC of $2.22 (and $1.04 across all clicks). This demonstrated effective traffic generation within the set budget.
Engagement
With a CTR of 2.32% (all clicks) and 1.09% link CTR, the campaign proved the creative and messaging resonated with the audience and encouraged interaction.
Lead Generation
The campaign produced 18 qualified leads at a cost per lead of $94.44. While this CPL sits higher than industry benchmarks, this was expected given the decision to keep the creative closely aligned with Hire Republic’s premium brand identity, prioritising quality and consistency over volume.
Key Takeaway
The campaign successfully built awareness, generated qualified leads, and reinforced Hire Republic’s brand positioning. The focus on staying “on brand” resulted in a higher CPL, but it also strengthened perception with the right audience. Moving forward, testing new audiences and creative variations can help reduce CPL without compromising brand integrity.
Google Ads
Between August 2024 and March 2025, Google Ads delivered a consistent stream of high-intent leads for Hire Republic. With 66 total conversions at an average cost per conversion of $73.86, the campaigns proved effective in capturing qualified demand across event hire categories.
Key Highlights
Conversions & Cost Efficiency
66 conversions generated from $4.87K spend.
Average cost per conversion $73.86, providing a scalable baseline for future optimisation.
Strong average CPC of $1.50, highlighting efficient traffic generation across ad groups.
Ad Group Performance
Furniture Hire was the strongest performer, delivering 40 conversions at $63 CPL with a solid 2.29% conversion rate.
Catering Hire produced 20 conversions at $72.82 CPL, showing strong potential as a scalable secondary category.
Brand Names (searches for “Hire Republic”) drove 2 conversions at $39.76 CPL, highlighting the value of protecting branded search.
Event & Party Hire delivered 4 conversions at $204.66 CPL, indicating room for improvement in targeting and keyword refinement.
Search Term Insights
Top converting terms included:
“furniture hire brisbane”
“hire furniture brisbane”
“event hire brisbane”
These high-intent keywords consistently drove clicks with strong CTRs (12–29%) and conversions at cost-effective rates.
Generic or broad terms like “event & party hire” showed lower conversion efficiency, suggesting the need for tighter targeting.
Engagement Metrics
Across campaigns, CTR averaged 12.26%, showing the ads were highly relevant and compelling for searchers.
The campaigns captured 3,248 clicks from 26,503 impressions, reinforcing that visibility was being converted into meaningful website visits.
Conclusion
Results Achieved
Hire Republic’s multi-channel strategy across Meta Ads and Google Ads successfully drove visibility, engagement, and high-intent leads.
On Meta, the lead generation campaign reached over 18,000 people and delivered 70,000 impressions, reinforcing brand recall through repeated exposure. With 1,631 total clicks at a low CPC of $1.04, the campaign generated 18 quality leads at a CPL of $94.44. While higher than benchmarks, this was expected due to the focus on staying aligned with the brand’s premium positioning and attracting the right type of client.
Google Ads complemented this by capturing bottom-funnel demand and converting searches into leads at scale. Over the period, campaigns generated 66 conversions at an average CPL of $73.86 from 3,248 clicks at just $1.50 CPC. Furniture hire proved the strongest performer with 40 conversions at $63 CPL, followed by catering hire at $72 CPL, while brand terms delivered efficient results at $39 CPL. Together, the campaigns confirmed that Hire Republic’s strongest opportunities for growth lie in furniture and catering hire, with further optimisation able to reduce CPL while maintaining the brand’s premium presence.
Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!
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