LA PORTE SPACE
Doubled SEO Rankings in 120 Days
Services
SEO Services
Landing Pages
Google Ads
Meta Ads
RESULTS
Doubled Organic Traffic
CPL of $60 – Google Ads
85 Cold Email Opportunities
The Challenge
The client operates in the highly competitive wedding venue niche in Sydney, Australia, where numerous well-established venues vie for top rankings in Google Search Engine Results Pages (SERPs). This presented a unique challenge to enhance the client’s online visibility and attract engaged couples amidst fierce competition. Additionally, the high cost of running Google Ads in this niche required a strategic and balanced approach to maximize return on investment.
To overcome these challenges, we implemented a multi-faceted strategy combining SEO, Google Ads, and cold email outreach. This integrated approach allowed us to improve organic search rankings, strategically target paid advertising campaigns, and engage potential clients directly to secure new leads and bookings.
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The Solution
Our strategy focused on looking for the most cost-effective solutions to acquiring inbound and outbound leads. We explore the solutions provided below.
Landing Page Design
The first thing we knew was that La Porte needed a higher converting landing page. Please view the before and after provided in the links below.
We’ve developed and optimised eight targeted landing pages for La Porte. Each page focuses on high-value keywords and aligns with user intent to maximise visibility and engagement:
SEO Rankings
Ranking Highlights
Our SEO efforts have already produced strong results, improving your rankings for key search terms:
“Rent a Wellness Studio in Sydney” – Position 2
“Wellness Studio Sydney” – Position 2
“Event Space Near Me” – Position 28
“Wedding Venue in Sydney” – Position 30
“Showroom Space Sydney” – Position 20
“Product Launch Venue Sydney” – Position 6
“Photography Studio Hire Sydney” – Position 6
Published Monthly Blogs
We also published monthly blogs on clients website.
Blogging helps to keep the website fresh and relevant, which is something that search engines look for when determining rankings.
Sample of Monthly Blogs Livelinks
ONSITE BLOGS
The Ultimate Guide to Event Space Rental
Top 10 Benefits of Renting a Creative Studio for Your Next Project
7 Key Features to Look for in a Creative Studio Rental
How to Choose the Perfect Office Space Rental for Your Business
What to Look For in a Wedding Venue in Sydney: The Ultimate Guide
How to Choose the Perfect Creative Space for Your Next Event
Top 5 Tips for Hosting a Successful Workshop at La Porte Space
The Evolution of Event Spaces: How Modern Design Meets Functionality
The Benefits of Choosing a Luxury Venue for Your Wedding Day
Why La Porte Space is Perfect for Intimate Weddings
How to Create a Stunning Indoor Wedding at La Porte Space
How to Decorate a Minimalist Wedding Venue for Maximum Impact
Google Ads
One of the key factors in achieving a high ranking is optimising landing pages. We build landing pages for each services then insert SEO contents.
Overview of Results
With a modest daily spend of $25/day, we’ve achieved excellent results:
Total Spend: $1,830
Total Inquiries (Platform-Reported): 16 inquiries
Cost per Click (CPC): $1.30
Cost per Conversion (Overall): $114 per conversion
Conversion Tracking Adjustments
It’s important to note that platform-reported conversions may not include all inquiries due to the nature of service-based businesses:
Some users may have contacted you directly via phone or email, bypassing tracked methods.
Platform data is likely under-reporting conversions by 10–20%, meaning the actual results may be even better.
Performance Insights by Keyword Category
Wedding Venue Ads:
Cost per Conversion: $60, far below the industry average of $90–$250.
This is the best-performing segment of the campaign.
Event Venue Ads:
Cost per Conversion: $180.
This segment inflates the overall cost per conversion due to fewer inquiries.
Office Space Ads:
Cost per Conversion: $200.
Similar to event venues, this segment has underperformed.
Outreach Campaign
We run campaigns to do blog collaboration with other businesses as well.
Sample Published Articles
Cold Email Campaign Results
We’ve seen exceptional results from the cold email campaign:
Campaigns Sent: 14 campaigns.
Emails Per Campaign: ~70–80 emails.
Average Response Rate Per Campaign: Between 25% and 50%.
Total Replies Received: 85 replies.
This is one of the most successful email campaigns we’ve ever run, generating significant interest.
Because of La Porte Space’s success with SEO, Google Ads, and email outreach, they’re no longer heavily reliant on third-party platforms for referrals. With a well-rounded strategy driving consistent leads and bookings, they’ve reduced their dependence on paid search, which had previously yielded limited results. They are now in a strong position to manage their digital presence, focus on sustainable organic growth, and maintain full control over the customer experience.
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