LATER STORY
From $15K in MRR to $25K in 60 days.
Services
Local Services
SEO Content Services
Content Writing
RESULTS
577% More Organic Traffic
Backlinks Up To 160
552 of 815 Keywords Ranked Top 50
The Challenge
Our objective is to enhance Tong’s online presence and optimize his website while strategically ranking him for relevant keywords to gain a competitive advantage and potentially increase sales. The challenge was a lack of regular customer enquries. Additionally, through a targeted paid strategy, we successfully elevated his revenue from $15,000 to $25,000.
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Client Background
At Later Story, innovation meets storytelling. Established in Melbourne, Australia, Later Story specialises in crafting compelling narratives that resonate with audiences across diverse platforms. Whether it’s through engaging articles, captivating videos, or interactive media, Later Story brings ideas to life with creativity and precision. With a keen focus on driving results, they harness the power of storytelling to elevate brands, connect with communities, and inspire action. Discover how Later Story turns imagination into impactful narratives that leave a lasting impression.
Problem Statement
At Later Story, innovation meets storytelling. Established in Melbourne, Australia, Later Story specializes in crafting compelling narratives that resonate with audiences across diverse platforms. However, despite their creative prowess, they faced a critical challenge: receiving less than 5 leads per week. Determined to amplify their impact and reach, Later Story sought to leverage their storytelling expertise to not only attract more leads but also to transform these leads into loyal clients.
Through strategic storytelling and targeted marketing initiatives, Later Story aimed to redefine their digital presence and drive significant growth in their client base.
Discover how Later Story overcame these obstacles and emerged stronger than ever, turning imagination into impactful narratives that leave a lasting impression.
Strategy and Execution
Target Audience
Later Story’s Facebook Ads campaign is strategically designed to target young couples looking to embark on their journey together. By focusing on their unique love stories and aspirations, we aim to connect with those seeking memorable and meaningful narratives in Melbourne and its surrounding areas.
- Engaged Couples
Engaged couples are a primary segment for our wedding photography services. This group includes couples who are preparing to tie the knot and wish to capture the special moments of their wedding day. - Newlyweds
Newly married couples often seek professional photography to commemorate their wedding day and capture the joyous beginning of their married life together.
Creative Development
Utilised Later Story’s portfolio to create visually stunning ads that showcase the studio’s exceptional ability to capture and immortalise unforgettable wedding moments.
Ads Creative for Facebook Ads
Campaign Channels
Leveraged Facebook for its community-driven platform, perfect for reaching families and individuals celebrating life events.
We also used Google Ads to drive enquiries that are “ready to buy”.
A/B Testing and Optimization
Ran multiple ad variations to identify the highest-performing creative elements and messaging, refining target demographics and ad placements based on performance data.
Retargeting Campaigns
Implemented retargeting strategies on both platforms to engage potential clients who showed interest but did not initially book.
Landing Page & Offers
Offer ads on Facebook provide discounts or promotions to attract new customers, boost sales, and increase brand awareness. They’re cost-effective, measurable, and can drive both online and in-store traffic effectively.
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Results Achieved
Our recent Facebook Ads campaign for Janette Osvay Photography demonstrated a successful execution of our strategic marketing efforts. The campaign was designed to enhance brand visibility, engage with potential clients, and generate leads. Below, we summarize the key metrics and outcomes from the campaign, highlighting the effective elements and the overall impact on our marketing goals.
Key Metrics
- Total Ad Sets: 5
- Total Results (On-Facebook Leads): 120
- Total Reach: 38,785
- Average Cost per Result: $58.40
- Total Amount Spent: $7,007.52
Highlights
- Effective Lead Generation: The campaign generated a total of 120 leads, demonstrating strong engagement with our target audience.
- Cost Efficiency: The average cost per lead was $50.87, reflecting cost-effective strategies in our ad placements and targeting.
- High Reach and Impressions: With a a total of 38,745 impressions, the ads successfully enhanced brand visibility among potential clients.
- Top Performing Ad Sets: The ‘BROAD’ and ‘WEDDING’ ad sets were particularly effective, generating the highest number of leads (21 and 34 respectively) at a low cost per result ($54 and $55).
Highlights
- Effective Lead Generation: The campaign generated a total of 91 leads, demonstrating strong engagement with our target audience.
- Cost Efficiency: The average cost per lead (CPL) was $94, reflecting cost-effective strategies in our ad placements and targeting.
- High Reach and Impressions: The ads achieved a total of 17,100 impressions, significantly enhancing brand visibility among potential clients.
These metrics underscore the campaign’s success in driving engagement, cost efficiency, and broadening brand awareness within our target market.
Conclusion
The Facebook Ads campaign for Later Story, our wedding photography services, achieved remarkable success by significantly boosting engagement and generating leads at a cost-effective rate. Moving forward, we are committed to refining our targeting and creative strategies to build upon the momentum generated by this campaign and strengthen our online presence while expanding our client base.
Key Highlights:
Increased Bookings: We experienced a notable rise in booking inquiries and confirmed wedding shoots, demonstrating the campaign’s effectiveness in converting interest into tangible business opportunities. This increase in bookings underscores the impact of our strategic targeting and compelling ad creatives in driving real results.
ROI: The campaign delivered a positive return on investment, illustrating the efficiency of our targeted digital marketing efforts. By effectively reaching and engaging our ideal clientele, we maximized the value derived from our marketing investments and achieved substantial business growth.
Looking ahead, we remain focused on leveraging these successful strategies to consolidate Later Story’s position in the market, attract new clients, and nurture enduring relationships with our existing customer base.
Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!
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