LEDCOM
Over 100 leads Per Month
Services
Landing Page
Meta Ads
Google Ads
RESULTS
High volume of event leads to Hire Republic
Overview
Established in 2017, LEDCOM is committed to lowering carbon emissions in all residential and commercial buildings in Australia through the VEET (Victorian Energy Efficiency Scheme) and Energy Saver Scheme (ESS) programs.
LEDCOM is committed to improving the way businesses and individuals harness energy, paving the way for a more sustainable future.
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Client Background
Their Core Offerings Include:
Ducted Air Conditioning: Complete design, installation, and servicing of ducted systems that deliver efficient, quiet, and even climate control throughout homes and commercial spaces across Melbourne.
Split System Air Conditioning: Supply and installation of premium split systems ideal for single rooms, apartments, and offices balancing performance with energy efficiency.
Heat Pumps: Advanced, eco-friendly heating and cooling solutions designed to maintain comfort in Melbourne’s changing weather conditions.
Maintenance and Repairs: Comprehensive system servicing, fault detection, and fast repairs to keep air conditioning units operating at peak efficiency year-round.
Originally operating under a different name, LEDCOM rebranded to better reflect its modern, customer-first approach and commitment to excellence in HVAC solutions. The new identity stands for reliability, precision, and professionalism—values that have earned LEDCOM a strong reputation across Melbourne.
Today, LEDCOM continues to grow through transparent service, expert workmanship, and a focus on long-term comfort for both residential and commercial clients.
Problem Statement
Hire Republic is dedicated to delivering top-quality event management services but faces strong competition in the industry. While the business has built a reputation for large-scale projects, attracting a steady flow of smaller clients each month has been a challenge. To overcome this, Hire Republic is focused on improving online visibility, driving more traffic to its website, and boosting bookings. Building strong, lasting relationships with clients will be key to creating a stable and loyal customer base.
Solution Provided
Facebook Ads targeting homeowners, builders, and property managers interested in air conditioning, home comfort, and energy-efficient climate control—driving awareness among those seeking reliable installation and servicing solutions.
Google Ads campaigns focused on high-intent keywords related to ducted systems, split system installations, and heat pumps, ensuring LEDCOM appears prominently when Melbourne residents search for trusted air conditioning experts.
Implementation Process
A/B Testing
Conducted A/B tests to refine ad copy, imagery, and call-to-actions (CTAs), ensuring the highest engagement and conversion rates.
Retargeting Strategies
Implemented sophisticated retargeting campaigns to capture the interest of website visitors who did not initially book, encouraging them to revisit and schedule a session.
Landing Pages
Facebook Ads Creatives
Crafting impactful marketing for Hire Republic requires a balance of creativity and strategy. Our approach focuses on producing visually striking content paired with clear, persuasive messaging that connects with the needs of the target audience. By applying insights into consumer behaviour and staying aligned with market trends, we ensure that every campaign not only captures attention but also drives genuine engagement and interest.
Facebook Ads Result
The Facebook campaigns for LEDCOM successfully generated brand visibility, engagement, and qualified leads within the Melbourne HVAC market. With strong reach and consistent impressions, the campaigns effectively positioned LEDCOM as a trusted provider of ducted systems, split systems, and heat pumps.
Reach and Impressions
Heat Pump Campaign: Reached 5,550 people with 14,632 impressions, achieving a frequency of 2.64, meaning the audience saw LEDCOM’s ads multiple times—strengthening awareness and recall.
Air Conditioning Campaign: Reached 13,597 people with 33,381 impressions and a frequency of 2.46, ensuring consistent visibility among homeowners and property decision-makers.
Cost Efficiency
Heat Pump Campaign: Generated 40 Meta leads at a cost per lead of $19.18, demonstrating high efficiency and cost-effective lead generation on a modest $25/day budget.
Air Conditioning Campaign: Produced 56 Meta leads at $43.76 per lead, reflecting a balanced performance for a higher-value service with a $75/day spend.
Both campaigns maintained competitive CPCs—$5.29 for Heat Pump and $10.52 for Air Conditioning—indicating solid audience engagement within the HVAC sector.
Engagement
Across both campaigns, engagement remained strong:
The Heat Pump Campaign achieved a 2.03% CTR (all clicks), with 0.99% link CTR, proving the creative and messaging resonated well.
The Air Conditioning Campaign delivered a 1.32% CTR (all clicks) and 0.70% link CTR, suggesting room for further optimisation in creative testing and audience segmentation.
Lead Generation
Together, the campaigns generated 96 qualified Meta leads, driving meaningful enquiries for LEDCOM’s services.
While the Air Conditioning Campaign carried a higher CPL due to its broader targeting and higher-intent audience, both campaigns aligned with the brand’s objective of quality lead generation and sustained visibility.
Key Takeaway
The campaigns effectively built awareness and generated qualified leads while reinforcing LEDCOM’s premium positioning in Melbourne’s HVAC market. The Heat Pump Campaign demonstrated strong cost efficiency and conversion performance, while the Air Conditioning Campaign delivered broader exposure.
Moving forward, testing new creative angles, refining audience segments, and incorporating retargeting strategies can further reduce CPL and maximise overall campaign ROI—without compromising LEDCOM’s professional brand image.
Total Results
October Results
Results Achieved
LEDCOM’s campaigns delivered strong overall performance, driving consistent brand visibility and qualified leads across Melbourne.
The ads effectively reached targeted homeowners and property decision-makers, generating steady engagement and cost-efficient results. Overall, the campaigns strengthened LEDCOM’s market presence and demonstrated solid return on ad spend within the HVAC sector.
Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!
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