What clients say
Real review. From Mel herself.
177 Meta leads, 43% more organic traffic, full GHL CRM — one funnel for a Perth newborn studio.
Mel Cieslik Photography is one of Perth's most established maternity + newborn studios — 12+ years behind the camera, strong portfolio, loyal word-of-mouth. But bookings were unpredictable week-to-week. We built out the full Results Media stack: Meta Ads, Google Ads, SEO content, a dedicated offer landing page, and a complete GoHighLevel CRM so every lead got followed up automatically.
Newborn photography is a narrow window — parents book within weeks of a due date. You need to be everywhere they look, with a smart follow-up that doesn't let a lead go cold.
Mel Cieslik runs a maternity + newborn photography studio in Perth, specialising in natural-light, relaxed sessions. 12+ years of experience, a warm referral base, gorgeous portfolio.
Competitive Perth market, unpredictable booking cycle, and no marketing system — Meta was being tested ad-hoc, no Google Ads account, no dedicated lead funnel, no CRM to follow up leads. Leads were being lost in DMs and inbox clutter.
Full-funnel setup: offer landing page ($375 Newborn Mini Session), Meta + Google Ads driving to it, SEO content for organic discovery, and GoHighLevel CRM automating the follow-up. 177 Meta leads, 43% organic traffic lift, 88 keywords ranking — all inside the first few months.
The offer — a $375 Newborn Mini Session with 90 minutes, 10 digital images and pro retouching — became the anchor of every ad. Meta ran six campaigns with rotating creative, pointing at a single offer landing page.
Mel's actual newborn and family shots did the selling — we added a cream "$375" circle badge and the studio logo watermark. Two main creatives carried the campaign: a single-family portrait and a 3-panel detail collage (hands, baby face, family).
Dedicated offer.melcieslik.com.au landing page — "SPECIAL OFFER · LIMITED TIME ONLY · NEWBORN MINI SESSION · $375" with a tight feature list (90-minute studio session, 10 digital images, pro retouching, frames/albums available). One button: Book Now. Secondary: Download Pricing Guide.
Across the RM-Leads campaign structure (6 campaigns running in parallel), 177 qualified on-Facebook leads at $12.28 CPL. 170,746 impressions on a $25/day daily budget. Mel's consistent offer + recognizable brand mark held CPL steady while spend scaled.
Google caught Perth parents already searching for maternity and newborn photographers. Lean spend, tight keyword set, consistent click-throughs month-on-month.
Mobile-first responsive search ad leading with "Over 12 Years Experience · Your Session Will Be Relaxing With A Natural Organic Feel". The experience angle built trust faster than a discount for this category — first-time parents care more about being calm with their newborn than saving $50.
Tight CPC of $7.07 on a small keyword universe (newborn photographer Perth, maternity photography Perth, family photographer Perth). Budget scaling disciplined — the account grew slowly so the quality score stayed high.
SEO ran in parallel to paid — optimised service pages, local content, and technical cleanup. Organic traffic lifted from 109 to 156/month in 3 weeks. Keywords ranked grew from 75 to 88 in a single quarter.
Before: 109 organic visits/month. 3 weeks later: 156 organic visits/month (+43%). Both blue (organic) and orange (paid) lines trending up — the paid traffic was also feeding retargeting and brand-search lift.
March 2024: 75 keywords total (5 top-3, 7 top-10). May 2024: 88 keywords (8 top-3, 4 top-10, 31 in positions 21–50). The content strategy was building a wider long-tail base, which is exactly what you want for a local service business.
The GoHighLevel CRM closes the loop — every Meta lead, Google lead, and organic enquiry drops straight into Mel's contacts with automated follow-up SMS and email, so leads don't fall through the cracks.
"Leads without a CRM are just names. The follow-up is where the booking actually happens."
Mel could've run the same Meta and Google ads without a CRM and still generated 177 leads. She just would've lost half of them in DMs, missed follow-up texts, and forgotten-about enquiry forms. The GoHighLevel setup — automated SMS within minutes of a form fill, a 7-day nurture sequence, calendar booking built in — is what turned 177 leads into actual studio bookings. Paid media is 30% of the system. CRM is the other 70%.
30-minute audit + strategy call. You'll leave with a custom roadmap — whether we work together or not. No pitch deck, no pressure.
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