NUUT (GLOUP1)
PRIVATE CASE STUDY
Services
Google Ads
Meta Ads
Conversion Rate Optimisation
RESULTS
SHARED PRIVATELY
The Challenge
Overview
We partnered with NUUT / GLOUP 1 to develop and launch a Meta ads campaign that aligned with their brand positioning and growth goals.
Strategy
Developed multiple creative concepts (static + video).
Built ads focused on brand awareness, engagement, and lead capture.
Tested variations to identify top-performing hooks and messaging.
Ad Creatives (Public)
Show examples/screenshots of the ads here.
Headline variations
Creative angles
Visual direction
(This section gives people a feel for the quality of work and thought process.)
Results (Private)
Due to the nature of this partnership, campaign performance results are not published openly. However, those interested in seeing lead cost, conversion metrics, and ROI outcomes can request access to the full data set.
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Client Background
glo_up_1 is a very high protein, smart supplement specially formulated to relieve the issues associated with GLP-1 style weight loss medications including muscle loss & skin appearance, digestive & gut health issues, lethargy & hydration.
For most of us it’s hard enough getting our daily protein and if you’re on a GLP-1 and you’ve lost your appetite, it’s almost impossible! glo_up_1 makes protein intake and quality nutrition on a GLP-1 easy with a delicious, highly nutritious, once-a-day shake. Just add some meaningful resistance exercise and you’re all set to optimise your GLP-1 journey, i.e. lose fat, not muscle.
glo_up_1 is also entirely suitable if you’re not on GLP-1 meds and you just want a very high protein smart supplement.
Each 55g serve contains:
35.1g protein (6g collagen) & 25% of daily vitamins & minerals +
Prebiotics, Probiotics, MCT Oil, Hyaluronic Acid, L-Carnitine, Magnesium, Peppermint, Curcumin, Ginger & More
NB: This product is gluten free, but not vegan.
Strategy and Execution
Target Audience
We targeted a broad female audience with two key creative angles:
Angle 1 – A Current Affair tie-in: Leveraged Katie from Married At First Sight (MAFS) endorsing the product to build social proof and trust through a familiar face.
Angle 2 – Product-focused: Highlighted the supplement on its own, showcasing benefits and results without celebrity association to appeal to a wider base of health-conscious women.
JUNE 2025
JULY 2025
AUGUST 2025
Ads Creative for Facebook Ads
Campaign Channels
Leveraged Facebook for its community-driven platform, perfect for reaching families and individuals looking for realestate
A/B Testing and Optimization
Ran multiple ad variations to identify the highest-performing creative elements and messaging, refining target demographics and ad placements based on performance data.
Retargeting Campaigns
Implemented retargeting strategies on both platforms to engage potential clients who showed interest but did not initially book.
Google Results Achieved
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