SHUTTER STORIES
Stacked an Extra $50K in 90 Days
Services
Landing Page
Meta Ads
Conversion Rate Optimisation
RESULTS
Dropped CPL to $25.
Avg. of 15 – 25 new leads per month.
Extra $50K in bookings in 90 days.
The Challenge
Faiaz, a driven entrepreneur, had never invested in digital marketing before but knew he needed an effective lead generation system to grow his business. Frustrated and skeptical, Faiaz was left questioning whether digital marketing could truly deliver results or if he would be told once again to “wait and pray to Lord Zuckerberg” for success. That’s where we came in..
Share This Case Study
View Testimonial
Client Background
Shutter Stories is a premier wedding photography studio based in Australia, renowned for its artistic and personalized approach to capturing life’s most cherished moments. Specializing in wedding photography, Shutter Stories blends creativity with technical expertise to deliver stunning visual narratives that reflect each couple’s unique love story.
Problem Statement
Shutter Stories, a newly established wedding photography studio, faced a significant challenge despite their investment in a new website and a strong branding initiative. Although the studio had developed a visually appealing online presence, they struggled to attract new customers outside of referrals. The lack of an effective marketing strategy meant that their potential to reach a broader audience and convert leads into sales remained untapped.
Without a clear plan for generating new leads and increasing sales, Shutter Stories was at risk of stagnation. The studio needed a comprehensive approach to enhance their visibility, engage with their target audience, and build a pipeline of prospective clients. Addressing this gap was crucial for achieving sustained growth and establishing Shutter Stories as a prominent player in the competitive wedding photography market.
Strategy and Execution
Target Audience
The META campaign for Shutter Stories is designed to engage a broad audience, focusing on individuals who are planning weddings, those recently engaged, and people with a strong interest in wedding photography. Our goal is to connect with couples who are preparing for their special day and are seeking high-quality, memorable photography services.
Wedding Planners and Couples: Our primary audience includes engaged couples and those in the midst of planning their weddings. This group ranges from those who are just beginning to plan their nuptials to those who are finalizing details and need expert photography to capture their celebration. Shutter Stories offers a range of services tailored to meet the unique needs of each couple, ensuring that their wedding moments are beautifully preserved.
Recently Engaged Individuals: This segment focuses on individuals who have recently become engaged and are starting their wedding planning journey. Our campaign will highlight how Shutter Stories can help them find the perfect photographer to capture their engagement and wedding day, offering personalized service and a commitment to creating lasting memories of their special moments.
Couples Seeking Unique Photography: We also target couples who are looking for distinctive and artistic wedding photography. Emphasising Shutter Stories’ ability to provide creative and high-quality visual storytelling, we aim to attract those who value exceptional photography and want to make their wedding day truly unforgettable.
Creative Development
Utilised Later Story’s portfolio to create visually stunning ads that showcase the studio’s exceptional ability to capture and immortalise unforgettable wedding moments.
Ads Creative for Facebook Ads
Results Achieved
An Extra $50K Booked In.
Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!
Share this Case Study!
