398 enquiries resulted by our top notch marketing strategy — SEO + Content + Meta Ads + Google Ads, end-to-end.
Simply Seated embarked on a digital marketing journey to enhance their online visibility and attract a larger clientele. Specializing in elegant, high-quality furniture rentals for events, they required a strategy that would differentiate them in a competitive market and drive more business through digital channels.
From broken SEO and underperforming ads to a full-funnel machine. Here's what we found — and fixed.
Operating in the event planning and hospitality industry, Simply Seated offers an exquisite selection of furniture and decor items for weddings, corporate events, and private parties. Their commitment to quality and customer service has established them as a go-to provider, yet they sought to expand their reach and increase bookings through effective online marketing.
Despite a strong portfolio and reputation for excellence, Simply Seated faced challenges in maximizing their online presence and generating leads. They aimed to boost website traffic, enhance their digital footprint, and achieve a higher conversion rate for event bookings.
Meta Ads targeting event planners, brides-to-be, and corporate event coordinators. Google Ads on high-intent event-furniture queries. And SEO recovery from a "redirect gone wrong" that had wiped 75% of organic traffic months earlier.
We began by optimizing the Simply Seated website for user experience and conversion efficiency — ensuring landing pages were compelling and conversion tracking was in place. Creative ad designs and persuasive copy were developed for both Meta and Google, with ongoing performance monitoring to adjust strategies as needed.
Conducted A/B tests to refine ad copy, imagery, and call-to-actions (CTAs), ensuring the highest engagement and conversion rates across every campaign.
Wedding, Event Management (Event Planning), Event Planner, Birthday (Event), Brand Marketing, Floral Design, Table (Furniture), Tableware — plus broad audiences for scale.
/offer · /event-styling-sydney · /brand-activation-sydney · /signage-sydney · /exhibition-stand-builders-sydney — every page wired with proper conversion tracking.
Facebook "offer" ads with discounts to attract new customers and boost brand awareness — emphasising the hassle-free rental process and exceptional customer service.
Facebook + Instagram, full-funnel: offer-led creative, 8 audiences, lead-form campaigns. Here's the complete breakdown.
Total ad spend of $2,343.48 with a frequency of 2.80 — target audiences saw the brand across multiple touchpoints, building recall through a busy event booking window.
2,135 clicks at $1.10 CPC and a 2.03% CTR means the creative was landing with the right audience.
The top-converting Meta ad — a lead-form offer ad that out-pulled every other creative variant.
PMAX for scale, Search for high-intent buyers, Dynamic Search to sweep the long-tail. Each pulled its weight.
Google PMAX pulled 5.1K clicks at $1.51 CPC with 414.76 conversions — the workhorse campaign once creative + feed were dialled in.
Search ran Dec 15, 2023 → Feb 5, 2024: 10.9K impressions, 1.69K clicks, $2.82K total cost, 151.93 conversions. Early February showed intensified activity as optimization compounded.
Audience signals tuned to event-intent searchers, asset groups mapped to landing page intent, strict exclusions to stop PMAX from cannibalising Search.
Tailored keyword selection, ad copy refinement, and bid optimization. Strict negative keyword hygiene kept budget on high-intent terms.
Recovering a "redirect gone wrong" that had wiped 75% of organic traffic, then building real ranking growth on top of the recovery.
Every contact from Meta and Google landed directly into the Results Media CRM — ready for the Simply Seated sales team.
Website traffic up 14% within the first months of the campaign — 2,484 → 2,940 organic visits/month.
398 leads generated through Meta Ads and Google Ads combined. Every contact captured in the Results Media CRM.
Ranked keyword volume up 78%. Dec 2023: 1,379 total ranked KWs. Apr 2024: 2,461. Top-3 positions climbed from 46 → 68.
"Targeted digital marketing only works when every layer pulls in the same direction — creative, tracking, landing pages, offer."
Simply Seated's success highlights the effectiveness of a well-executed full-funnel strategy. Tailoring the marketing message to meet the unique needs and preferences of brides-to-be, event planners, and corporate coordinators was what made it stand out in a competitive landscape. By leveraging targeted Meta and Google Ads on top of SEO recovery, we helped Simply Seated solidify their position as a leading event furniture rental service.
30-minute audit + strategy call. You'll leave with a custom roadmap — whether we work together or not. No pitch deck, no pressure.
Book your free strategy session →