SIMPLY SEATED

398 Enquiries Resulted by Our Top Notch Marketing Strategy

SERVICES

Facebook Ads
Google Ads

RESULTS

18% More Organic Traffic
398 Leads from Facebook Ads & Google Ads

Overview

Simply Seated, a leading event furniture and styling service, embarked on a digital marketing journey to enhance their online visibility and attract a larger clientele. Specializing in elegant, high-quality furniture rentals for events, they required a strategy that would differentiate them in a competitive market and drive more business through digital channels.

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Client Background

Operating in the event planning and hospitality industry, Simply Seated offers an exquisite selection of furniture and decor items for weddings, corporate events, and private parties. Their commitment to quality and customer service has established them as a go-to provider, yet they sought to expand their reach and increase bookings through effective online marketing.

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Problem Statement

Despite a strong portfolio and a reputation for excellence, Simply Seated faced challenges in maximizing their online presence and generating leads. They aimed to boost website traffic, enhance their digital footprint, and achieve a higher conversion rate for event bookings.

Solution Provided

Our digital marketing team crafted a customized strategy to elevate Simply Seated's brand and appeal to their target audience. The campaign components included:

  • Facebook Ads targeting event planners, brides-to-be, and corporate event coordinators, emphasizing the elegance and quality of Simply Seated's offerings to spark interest and drive website visits.
  • Google Ads campaigns focused on key phrases related to event furniture rental and styling services, aiming to capture the attention of those actively seeking such services.

Implementation Process

We began by optimizing the Simply Seated website for user experience and conversion efficiency, ensuring that landing pages were compelling and conversion tracking was in place. Creative ad designs and persuasive copy were developed for both Facebook and Google Ads, with ongoing performance monitoring to adjust strategies as needed for maximum impact.

A/B Testing

Conducted A/B tests to refine ad copy, imagery, and call-to-actions (CTAs), ensuring the highest engagement and conversion rates.

Target Audience

By defining Simply Seated's target audience based on demographics, interests, behaviors, and other factors, you can ensure your ads are seen by the right people, increasing the likelihood of engagement and conversions. Here are the audience we've targeted:

  • Wedding
  • Event Management (Event Planning)
  • Event Planner
  • Birthday(Event)
  • Brand marketing
  • Floral design
  • Table (Furniture)
  • Tableware
  • Broad

Landing Page

https://www.simplyseated.com.au/offer
https://www.simplyseated.com.au/event-styling-sydney
https://www.simplyseated.com.au/brand-activation-sydney
https://www.simplyseated.com.au/signage-sydney
https://www.simplyseated.com.au/exhibition-stand-builders-sydney
https://www.simplyseated.com.au/floral-designer-sydney
https://www.simplyseated.com.au/event-chair-hire-sydney
https://www.simplyseated.com.au/table-cloth-hire-sydney
https://www.simplyseated.com.au/bar-furniture-hire-sydney
https://www.simplyseated.com.au/table-hire-sydney
https://www.simplyseated.com.au/lounge-hire-sydney
https://www.simplyseated.com.au/event-hire-sydney
https://www.simplyseated.com.au/glassware-hire-sydney
https://www.simplyseated.com.au/styling-decor-sydney
https://www.simplyseated.com.au/custom-build-sydney
https://www.simplyseated.com.au/wedding-decoration-hire-sydney
https://www.simplyseated.com.au/corporate-events-hire-sydney
https://www.simplyseated.com.au/gala-dinner-hire-sydney
https://www.simplyseated.com.au/sporting-event-hire-sydney
https://www.simplyseated.com.au/bat-mitzvah-hire-sydney
https://www.simplyseated.com.au/catering-hire-sydney
https://www.simplyseated.com.au/charity-event-hire-sydney
https://www.simplyseated.com.au/bar-hire-sydney
https://www.simplyseated.com.au/event-draping-hire-sydney
https://www.simplyseated.com.au/umbrella-hire-sydney
https://www.simplyseated.com.au/lighting-hire-sydney
https://www.simplyseated.com.au/artificial-plant-hire-sydney
https://www.simplyseated.com.au/rug-cushion-hire-sydney
https://www.simplyseated.com.au/candle-hire-sydney
https://www.simplyseated.com.au/plinth-hire-sydney
https://www.simplyseated.com.au/tableware-hire-sydney

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Offers

Offer ads on Facebook provide discounts or promotions to attract new customers, boost sales, and increase brand awareness. They're cost-effective, measurable, and can drive both online and in-store traffic effectively.

  • For Facebook ads promoting Simply Seated, we emphasize the key benefits and value the company offers, such as its wide selection of quality furniture, hassle-free rental process, and exceptional customer service. Use engaging visuals and clear, compelling messaging to showcase the brand's strengths and encourage users to explore the website for their event rental needs.

Facebook Ads Creatives

Facebook Ads Creatives are what make your ads stand out. They include images, videos, and text that grab attention and persuade users to act. Great creatives drive engagement and conversions by clearly communicating your message and value proposition.

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Google Ads

In the Google Ads section for Simply Seated, we reveal the blueprint behind our campaign strategy designed to boost the brand's online presence. From selecting the right keywords to refining ad copy, our approach is focused on driving engagement and delivering results. Dive into the details of our targeted tactics and discover how Simply Seated leveraged Google Ads to stand out in a competitive market. We created 3 types of campaign— PMAX, Search Campaign and Dynamic Search Campaign.

PMAX

We uncover the innovative strategy behind maximizing results for PMAX. Explore how we fine-tuned targeting, optimized ad placements, and leveraged cutting-edge techniques to amplify PMAX's online impact. Delve into the details of our PMAX campaign and witness the transformative power of precision advertising.

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PMAX Result

For PMAX Google Ads campaign, the outcome speaks volumes: 5.1K clicks and a remarkable conversion of 414.76. These numbers demonstrate the effectiveness of our targeted approach, driving significant engagement

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Search Campaign

We unveil our tailored approach to harnessing Google Ads' search capabilities to elevate the brand's online presence. Delve into the intricacies of our keyword selection, ad copy refinement, and bid optimization strategies, meticulously crafted to ensure Simply Seated's prominence in search engine results. Explore how our search campaign drove targeted traffic, amplifying Simply Seated's visibility, engagement, and ultimately, conversions.

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Search Campaign Result

In the aftermath of our Search Campaign for Simply Seated, the results are both compelling and affirming. Witness the impact of our strategic approach: heightened visibility, increased traffic, and a surge in conversions. With precision keyword targeting and ad optimization, we've propelled Simply Seated to the forefront of search engine results, driving meaningful engagement and facilitating user interactions. The numbers speak for themselves, reflecting the effectiveness of our Search Campaign in achieving tangible results for Simply Seated's online presence and business growth.

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Results Achieved

We unveil our tailored approach to harnessing Google Ads' search capabilities to elevate the brand's online presence. Delve into the intricacies of our keyword selection, ad copy refinement, and bid optimization strategies, meticulously crafted to ensure Simply Seated's prominence in search engine results. Explore how our search campaign drove targeted traffic, amplifying Simply Seated's visibility, engagement, and ultimately, conversions.

Through our digital marketing efforts, Simply Seated achieved remarkable results:

I. Increased website traffic by 14% within the months of the campaign.

Before:

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After:

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II. Successful generation of over 398 leads through Facebook Ads and Google Ads.

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III. Enhanced online visibility and strengthened brand recognition across target markets.

Lessons Learned

This case study underscores the power of targeted digital marketing in reaching and engaging specific audience segments. Tailoring the marketing message to meet the unique needs and preferences of the target audience is key to standing out in a competitive landscape.

Conclusion

Simply Seated's success story with Results Media highlights the effectiveness of a well-executed digital marketing strategy in driving growth and enhancing brand visibility. By leveraging targeted Facebook and Google Ads, we helped Simply Seated achieve their goals and solidify their position as a leading event furniture rental service.

Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!

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