SIMPLY SEATED
398 Enquiries Resulted by Our Top Notch Marketing Strategy
Services
SEO Content Services
Facebook Ads
Google Ads
RESULTS
14% More Organic Traffic
398 Leads from Facebook Ads & Google Ads
The Challenge
Simply Seated, a leading event furniture and styling service, embarked on a digital marketing journey to enhance their online visibility and attract a larger clientele. Specializing in elegant, high-quality furniture rentals for events, they required a strategy that would differentiate them in a competitive market and drive more business through digital channels.
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Client Background
Operating in the event planning and hospitality industry, Simply Seated offers an exquisite selection of furniture and decor items for weddings, corporate events, and private parties. Their commitment to quality and customer service has established them as a go-to provider, yet they sought to expand their reach and increase bookings through effective online marketing.
Problem Statement
Despite a strong portfolio and a reputation for excellence, Simply Seated faced challenges in maximizing their online presence and generating leads. They aimed to boost website traffic, enhance their digital footprint, and achieve a higher conversion rate for event bookings.
Solution Provided
Our digital marketing team crafted a customized strategy to elevate Simply Seated’s brand and appeal to their target audience. The campaign components included:
- Facebook Ads targeting event planners, brides-to-be, and corporate event coordinators, emphasizing the elegance and quality of Simply Seated’s offerings to spark interest and drive website visits.
- Google Ads campaigns focused on key phrases related to event furniture rental and styling services, aiming to capture the attention of those actively seeking such services.
- SEO we recovered lost rankings from a “redirect gone wrong” able to recover 75% of their traffic value after the damage was done months later…
Implementation Process
We began by optimizing the Simply Seated website for user experience and conversion efficiency, ensuring that landing pages were compelling and conversion tracking was in place. Creative ad designs and persuasive copy were developed for both Facebook and Google Ads, with ongoing performance monitoring to adjust strategies as needed for maximum impact.
A/B Testing
Conducted A/B tests to refine ad copy, imagery, and call-to-actions (CTAs), ensuring the highest engagement and conversion rates.
Target Audience
By defining Simply Seated’s target audience based on demographics, interests, behaviors, and other factors, you can ensure your ads are seen by the right people, increasing the likelihood of engagement and conversions. Here are the audiences we’ve targeted:
- Wedding
- Event Management (Event Planning)
- Event Planner
- Birthday(Event)
- Brand marketing
- Floral design
- Table (Furniture)
- Tableware
- Broad
Landing Pages
Offers
Offer ads on Facebook provide discounts or promotions to attract new customers, boost sales, and increase brand awareness. They’re cost-effective, measurable, and can drive both online and in-store traffic effectively.
- For Facebook ads promoting Simply Seated, we emphasize the key benefits and value the company offers, such as its wide selection of quality furniture, hassle-free rental process, and exceptional customer service. Use engaging visuals and clear, compelling messaging to showcase the brand’s strengths and encourage users to explore the website for their event rental needs.
Facebook Ads Creatives
Facebook Ads Creatives are what make your ads stand out. They include images, videos, and text that grab attention and persuade users to act. Great creatives drive engagement and conversions by clearly communicating your message and value proposition.
Facebook Ads Result
Our Facebook ads campaign for Simply Seated yielded impressive results, showcasing significant reach and engagement. The campaign results achieved with a total ad spend of $2,343.48, reflects a strategic investment in visibility.
- Reach: 37,589
- Impressions: 105,081
- Frequency: 2.80
- Ad Spend: $2,343.48
- 90 Leads 😉
The campaign successfully drove 2,135 clicks, resulting in a cost per click (CPC) of $1.10. Additionally, the click-through rate (CTR) was 2.03%, indicating that the ad content was highly engaging and relevant to the audience. These metrics demonstrate the effectiveness of our targeted approach and optimization efforts in driving meaningful traffic and interactions.
Best Performer 😉
Google Ads
In the Google Ads section for Simply Seated, we reveal the blueprint behind our campaign strategy designed to boost the brand’s online presence. From selecting the right keywords to refining ad copy, our approach is focused on driving engagement and delivering results. Dive into the details of our targeted tactics and discover how Simply Seated leveraged Google Ads to stand out in a competitive market. We created 3 types of campaign— PMAX, Search Campaign and Dynamic Search Campaign.
PMAX
We uncover the innovative strategy behind maximizing results for PMAX. Explore how we fine-tuned targeting, optimized ad placements, and leveraged cutting-edge techniques to amplify PMAX’s online impact. Delve into the details of our PMAX campaign and witness the transformative power of precision advertising.
PMAX Result
For PMAX Google Ads campaign, the outcome speaks volumes: 5.1K clicks and a remarkable conversion of 414.76. These numbers demonstrate the effectiveness of our targeted approach, driving significant engagement
Search Campaign
We unveil our tailored approach to harnessing Google Ads’ search capabilities to elevate the brand’s online presence. Delve into the intricacies of our keyword selection, ad copy refinement, and bid optimization strategies, meticulously crafted to ensure Simply Seated’s prominence in search engine results. Explore how our search campaign drove targeted traffic, amplifying Simply Seated’s visibility, engagement, and ultimately, conversions.
Search Campaign Result
The results of our Search Campaign for Simply Seated are compelling, showcasing significant visibility, traffic, and conversions. From December 15, 2023, to February 5, 2024, the campaign generated:
- Clicks: 1.69K
- Impressions: 10.9K
- Average CPC (Cost Per Click): $1.67
- Total Cost: $2.82K
- Conversions: 151.93
These results reflect effective keyword targeting and ad optimization. The time series data indicates periods of intensified activity, particularly in early February, suggesting successful optimization efforts.
Overall, the campaign effectively boosted Simply Seated’s online presence, driving meaningful engagement and conversions. Continued refinement of ad strategies and budget allocation during peak engagement periods are recommended to sustain and enhance these positive outcomes.
Results Achieved
We unveil our tailored approach to harnessing Google Ads’ search capabilities to elevate the brand’s online presence. Delve into the intricacies of our keyword selection, ad copy refinement, and bid optimization strategies, meticulously crafted to ensure Simply Seated’s prominence in search engine results. Explore how our search campaign drove targeted traffic, amplifying Simply Seated’s visibility, engagement, and ultimately, conversions.
Through our digital marketing efforts, Simply Seated achieved remarkable results:
I. Increased website traffic by 14% within the months of the campaign.
Before: 2484 ORGANIC TRAFFIC
After: 2940 ORGANIC TRAFFIC
II. Successful generation of over 398 leads through Facebook Ads and Google Ads.
III. Enhanced online visibility on Google Search Engine and strengthened brand recognition across target markets.
April shows a significant improvement in the total number of ranked keywords, more than doubling the total from December 2023. There is a notable increase in keywords in all ranking ranges, especially in the 21-50 and 51-100 categories. The number of keywords in the Top 3 also increased from 46 to 68, indicating successful SEO efforts.
Best Ranking Keywords 😉
Lessons Learned
This case study underscores the power of targeted digital marketing in reaching and engaging specific audience segments. Tailoring the marketing message to meet the unique needs and preferences of the target audience is key to standing out in a competitive landscape.
Conclusion
Simply Seated’s success story with Results Media highlights the effectiveness of a well-executed digital marketing strategy in driving growth and enhancing brand visibility. By leveraging targeted Facebook and Google Ads, we helped Simply Seated achieve their goals and solidify their position as a leading event furniture rental service.
Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!
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