172 leads + 16% organic lift — family photography, fully loaded funnel.
Sunday Feels is a Sydney-based family, newborn and maternity photography studio with a beautiful brand and a steady base of word-of-mouth clients. But in a crowded Sydney photography market, word-of-mouth alone wasn't filling the calendar. They needed a consistent booking pipeline — not more impressions, actual sessions.
Giveaway hook on Meta, branded search intent on Google, SEO lifting the organic floor at the same time.
Sydney family, newborn and maternity photography studio with strong brand fundamentals — beautiful work, warm tone, premium positioning — just no reliable paid acquisition.
Sydney is one of the most competitive family photography markets in the country. Sunday Feels needed to differentiate, pull higher-intent traffic, and capture leads systematically — not hope every enquiry arrived by accident.
Meta Ads giveaway funnel (win a $2,000 package) to pull leads cheap, Google Ads on family/maternity/newborn photography keywords, ongoing SEO to lift the organic floor, all flowing into a GHL CRM for follow-up.
Sunday Feels had the kind of imagery that works beautifully on Meta — we ran it behind a $2,000 photo package giveaway hook. High perceived value, low entry barrier, and every entrant went straight into the CRM as a qualified family photography lead.
Two angles that did the heavy lifting: a $2,000 photo package giveaway with a 4-step entry mechanic (follow, like, tag, message), and an evergreen $100 credit + bonus package offer for people who missed the giveaway window.
115,717 impressions, 2,997 link clicks at $0.55 each, 2.59% CTR — numbers that simply don't happen without creative that actually stops the scroll.
Google Ads picked up the high-intent end of the funnel — people actively searching "family photography Sydney", "maternity shoot", "newborn photographer". Tight keyword basket, tight budget, conversions landing in the CRM.
Single evergreen offer running across family, maternity and newborn keyword clusters. One clear hook, one clear CTA.
193 clicks, 11.5K impressions, 15 conversions, $318 spend — ~$21 cost per conversion on premium family photography enquiries.
A 16% lift in monthly organic traffic inside the first campaign month — the compounding layer that keeps delivering after paid spend pauses.
March baseline: 200 organic visits. April (post-campaign): 233 — a 16% lift, compounding month-on-month while paid ran in parallel.
Every paid lead flowed into GHL for nurture and booking follow-up. Meta fed the top of funnel, Google caught the bottom, SEO raised the floor underneath both.
"Giveaways don't cheapen a premium brand — they qualify the audience."
Plenty of premium photographers refuse to run giveaways. Sunday Feels said yes and it became the cheapest top-of-funnel we've ever built — $4.36 per lead, all going into the CRM, all getting nurtured toward a paid booking. Stack that on top of branded Google and compounding SEO, and you've got a funnel that keeps the calendar full.
30-minute audit + strategy call. You'll leave with a custom roadmap — whether we work together or not. No pitch deck, no pressure.
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