SUNDAY FEELS
16% More Organic Traffic & 172 Potential Clients to Sunday Feels
Services
Facebook Ads
Google Ads
RESULTS
18% More Organic Traffic in 1 Month
172 Leads from Facebook Ads & Google Ads
Overview
Sunday Feels is a Sydney-based photography studio that specializes in capturing natural and warm family moments. Their expertise extends to family, newborn, and maternity photography, ensuring that every precious moment is beautifully preserved.
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Client Background
The philosophy of Sunday Feels centers around the authenticity of love and connections. They focus on creating a relaxed environment where genuine emotions can shine through in each photograph. By understanding each family’s unique goals, dreams, and styling aspirations, Sunday Feels crafts personalized photo sessions that reflect the true essence of their clients.
Problem Statement
Despite their commitment to excellence, Sunday Feels faces significant challenges in a competitive market. Even with their dedication to high-quality results and personalized customer experiences, maintaining a steady flow of clients remains a challenge. This competitive landscape requires continuous innovation and marketing efforts to differentiate their services and ensure client retention.
To mitigate this, Sunday Feels wanted to focus on strengthening their online presence, boosting website traffic, and increasing booking rates in a competitive market. By engaging strategically with customers and nurturing long-term relationships, they aim to cultivate a loyal client base.
Solution Provided
- Facebook Ads targeting customers looking to win a chance to capture their precious moments with a premium photography package.
- Google Ads campaigns focusing on keywords related to Sunday Feels’ core services, ensuring visibility among users seeking premium photography experiences.
Implementation Process
A/B Testing
Conducted A/B tests to refine ad copy, imagery, and call-to-actions (CTAs), ensuring the highest engagement and conversion rates.
Retargeting Strategies
Implemented sophisticated retargeting campaigns to capture the interest of website visitors who did not initially book, encouraging them to revisit and schedule a session.
Landing Pages
The landing page for Sunday Feels is designed with a clear focus on user experience, engagement, and conversion optimization. By leveraging high-quality visuals, a user-friendly layout, strong CTAs, and targeted messaging, it effectively communicates the brand’s value proposition and encourages visitors to take action. Continuous optimization through A/B testing and a robust SEO strategy further enhances its effectiveness, making it a powerful tool in driving conversions and achieving marketing goals for Sunday Feels.
Offers
Offer ads on Facebook provide discounts or promotions to attract new customers, boost sales, and increase brand awareness. They’re cost-effective, measurable, and can drive both online and in-store traffic effectively.
- $100 Gift Card towards any package.
- $400 in Bonuses: $100 Print Credit, $300 Story Package Credit.
- FREE 75-Year Platinum Warranty on all prints.
Facebook Ads Creatives
In crafting our campaign creative for Sunday Feels, we delve into the artistry and strategic depth of our giveaway-focused ads. This involves detailing our approach to designing captivating visuals and compelling copy, tailored to resonate with our audience. We emphasize the fusion of consumer psychology and current market dynamics, ensuring our ads not only grab attention but also prompt genuine engagement and response.
Facebook Ads Results
Our recent Facebook Ads campaign for Sunday Feels achieved excellent results, showcasing our effective strategy and execution. Here are the key highlights:
- Reach: 60,672 unique users were reached, significantly expanding brand awareness.
- Impressions: 115,717 total impressions, indicating strong visibility and repeated exposure.
- Frequency: An average frequency of 1.91, ensuring multiple touchpoints with potential customers.
- Amount Spent: $1,641.43, efficiently utilized budget for maximum impact.
- Clicks: 2,997 clicks, demonstrating high engagement and interest in the ads.
- Cost Per Click (CPC): $0.55, reflecting cost-effective user engagement.
- Click-Through Rate (CTR): 2.59%, a strong indicator of ad relevance and effectiveness.
These metrics highlight the success of our campaign in driving engagement and awareness for Sunday Feels.
Facebook Ads Leads
Furthermore, the campaign successfully generated a significant number of on-Facebook leads and link clicks at a low cost. The strong engagement metrics and cost efficiency underline the effectiveness of the campaign in reaching and converting the target audience. This success provides a solid foundation for future advertising efforts, ensuring continued growth and customer acquisition for Sunday Feels.
Google Ads
In this section, we spotlight our Google Ads campaign for Sunday Feels, a strategic endeavor designed to amplify their online presence and drive leads. Below, we outline the implementation steps, from audience targeting to ad optimization, complemented by a campaign screenshot to illustrate our targeted approach and the results achieved.
Google Ads Results
The Google Ads campaign for Bay Events achieved significant success in terms of visibility, engagement, and conversions, all within a cost-effective budget.
Here are the key highlights:
- Clicks: 193 total clicks, indicating strong engagement and interest from the audience.
- Impressions: 11,500 total impressions, enhancing brand visibility.
- Conversions: 15 total conversions, demonstrating the campaign’s effectiveness in driving desired actions.
- Cost: $318 total cost, highlighting cost-efficiency and effective budget management.
Google Ad Keywords
For the keywords, we delve into the heart of our Google Ads strategy for Sunday Feels, emphasizing the meticulous curation of keywords to place their ads effectively. We elaborate on our approach to selecting impactful keywords, ensuring a balance between broad exposure and specificity for optimal visibility and conversion rates. This segment of our case study illuminates the significance of precise keyword selection in driving pertinent traffic and generating leads, highlighting the exactness of our advertising endeavors.
Some keywords used:
- “family photography”
- “maternity shoot”
- “maternity photography”
- “newborn photography”
- “family packages”
- “family photography sydney”
- “newborn photoshoot”
- “maternity shoot sydney”
- “newborn photography sydney”
Results Achieved
Our targeted digital marketing initiatives propelled Sunday Feels to new heights:
I. A 16% increase in website traffic during the first month of the campaign.
Before: 200 ORGANIC TRAFFIC
After: 233 ORGANIC TRAFFIC
II. The generation of 172 leads via Facebook Ads and a number in Google Ads.
Lessons Learned
- Consistent and strategic digital marketing efforts can have a substantial impact on brand visibility and lead generation.
- Tailoring campaigns to the specific needs and preferences of the target audience is crucial for success in a competitive market.
Conclusion
The collaboration between Sunday Feels and Results Media showcases the effectiveness of digital marketing in fostering growth and realizing concrete outcomes. Through strategic utilization of Facebook Ads and Google Ads, we successfully enhanced Sunday Feels’ online visibility, establishing them as a premier option in the realm of photography services.
Are you ready to transform your online presence and drive your business forward? Contact us today to explore how our digital marketing expertise can help you achieve remarkable results!
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