01
Technical foundations
Crawlability, indexation, site speed, Core Web Vitals, schema markup. The unglamorous part that decides whether anything else you do can rank at all.
Rankings are not the product. Booked jobs are. We build the organic side of a full funnel for Melbourne businesses, then hold it to a 90-day guarantee.
You have probably had the monthly PDF. Forty keywords, half of them your own brand name, a green arrow next to a term nobody searches. It tells you nothing about whether the phone rang.
We start at the other end. What is a customer worth to you, how many do you need, and which searches actually produce them. Then we work backwards into the technical fixes, the pages and the local signals that get you in front of those specific searches.
Melbourne is a genuinely hard SEO market. You are not competing with the business down the road, you are competing with national franchises running paid, organic and map pack at once, plus the aggregators that outrank everyone. Winning here usually means being sharper about suburb-level intent than the big spenders bother to be.
That is also why we do not sell SEO on its own. SEO is the long game and it compounds, but it is slow to start. It works best sitting inside a funnel where paid search is buying you traffic today and email is working the leads you already have. One system, not four vendors blaming each other.
No retainers for 'ongoing optimisation'. These are the things we do and you can check whether they got done.
Crawlability, indexation, site speed, Core Web Vitals, schema markup. The unglamorous part that decides whether anything else you do can rank at all.
Google Business Profile, categories, service areas, reviews, and NAP consistency across the web. For most Melbourne service businesses the map pack is worth more than position one.
Pages built for what someone is actually trying to do when they search, not for a keyword density target. Written to be read by a customer, not a crawler.
Melbourne is 300-odd suburbs and searches behave differently across them. Someone in Brighton and someone in Craigieburn are not running the same query or buying the same way.
Earned coverage and genuine citations. No PBNs, no link packages off a marketplace, nothing that needs disavowing in eighteen months.
Being the answer ChatGPT and Google's AI Overviews give, not just a blue link underneath them. Increasingly this is where the research phase actually happens.
Two local SEO builds you can read end to end. Neither case study publishes a percentage uplift, so you will not find one invented here.
A high-trust category where buyers research for weeks before booking. Local SEO, on-page content and Google Business Profile, built to earn trust at the point of search.
Read the case study →An established Frankston salon competing against franchise chains for the same local customer. The job was owning 'hairdresser Frankston' and the suburbs around it.
Read the case study →Photographers, beauty clinics, trades, events and ecommerce brands. The full library is on the site rather than behind a form.
Read the case study →We work across greater Melbourne. These are the areas that come up most.
Three to six months before it is doing real work, and that is an honest answer rather than a hedge. Technical fixes can move things in weeks. Ranking for competitive Melbourne commercial terms takes longer, because you are usually displacing someone who has been at it for years.
If you need leads next week, SEO is the wrong first lever. That is what paid search is for, and it is why we would rather run both than sell you one.
It depends on how competitive your category is and how much ground there is to make up, so anyone quoting a flat number before looking at your site is guessing.
What we will do on the call is tell you roughly what it takes to compete in your specific Melbourne SERP, and whether it is worth it. Sometimes the honest answer is that your money is better spent on paid and on fixing your offer first.
For most Melbourne service businesses, the map pack. It sits above the organic results, it carries reviews, and it is where 'near me' searches land.
Those are different jobs. The map pack is driven by your Google Business Profile, proximity and reviews. Organic is driven by your site. We work both, because ranking in one and not the other leaves money on the table.
Yes. The business is based in Abbotsford and most of our clients are Melbourne businesses.
It matters less than people think for the technical work, and more than people think for understanding your market. Knowing that a Frankston customer and a Toorak customer search and buy differently is not something you get from a dashboard.
The 90-day guarantee: if your revenue does not cover what you are paying us, Dean keeps working for free until it does.
That is a real commitment and it is the reason we are picky about who we take on. If we do not think we can move your numbers, we will say so on the call rather than sign you up.
No. The guarantee is the commitment, not the contract term.
An agency that needs a twelve-month lock-in to keep you is telling you something about the results.
Thirty minutes, a look at your site and your Melbourne SERP, and an honest read on whether SEO is your best next move. If it is not, we will tell you what is.
Get your free strategy session →