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Technical foundations
Crawlability, indexation, site speed, Core Web Vitals, schema markup. The part that decides whether anything else you do can rank.
The most isolated capital in the country, which changes the search market more than most agencies account for. 90-day guarantee, same as everywhere.
It is the most isolated major city in the world, and that shapes the search market in ways the east coast does not experience. Fewer national competitors bother to target Perth specifically. The businesses ranking are usually genuinely local, which makes the competition more beatable but also better rooted in the community than a national brand would be.
The time zone is a practical factor too. Perth runs two to three hours behind the east coast depending on daylight saving, which means an east coast agency is often finishing its day as yours is hitting its afternoon. We work around that rather than pretend it does not exist.
Perth's economy is also weighted differently. Trades, mining services, construction and the businesses that serve them make up a bigger share than they do in Melbourne or Sydney. Those categories tend to be high-value, phone-led and local, which is close to the ideal profile for local SEO and the map pack.
As with everywhere, we would rather build the organic side inside a full funnel than sell it standalone. SEO compounds, but paid search is what buys you traffic while it builds.
The things we do, that you can check afterwards actually got done.
Crawlability, indexation, site speed, Core Web Vitals, schema markup. The part that decides whether anything else you do can rank.
Google Business Profile, categories, service areas, reviews, NAP consistency. For a phone-led Perth trade business this is usually the highest-value thing on the list.
High-value, local, phone-led categories behave differently to ecommerce. The job is being the obvious call when someone needs the work done now.
Joondalup, Fremantle, Rockingham and Mandurah are not one market, and the businesses treating them as one are leaving the specific searches uncontested.
Earned coverage and genuine citations. Nothing that needs disavowing in eighteen months.
Being the answer ChatGPT and Google's AI Overviews give, not just a blue link underneath.
We are Melbourne-based and these are Melbourne clients. Labelled that way rather than dressed up as Perth work.
A Melbourne client in a high-trust category where buyers research for weeks. Local SEO, on-page content and Google Business Profile, built to earn trust at the point of search.
Read the case study →A Melbourne salon competing against franchise chains for the same local customer. The job was owning the map pack for its suburb and the ones around it.
Read the case study →Photographers, beauty clinics, trades, events and ecommerce brands. The full library is on the site rather than behind a form.
Read the case study →Greater Perth, plus the south west where a lot of WA business actually sits.
We are Melbourne-based, so we are two to three hours ahead of you depending on the time of year. In practice that means our morning is your very early morning, and your afternoon is our evening.
It is worth asking any east coast agency how they handle it, because the common answer is that they do not, and you end up with a day's lag on every question. We book calls in your afternoon rather than ours.
Generally yes. Fewer national players target Perth specifically, so you are mostly competing with other local businesses rather than with brands running national budgets.
The flip side is that the local businesses ranking are often genuinely well established in their community, with the reviews and the reputation to match. Beatable, but not by turning up with a thin website.
Usually yes, and often more than for retail. Trades are high-value, urgent and local, which is exactly the search behaviour the map pack rewards.
The thing that matters most is not your website, it is your Google Business Profile and your reviews. If those are neglected, that is where we would start, before touching a single page.
Three to six months for real movement, and often nearer the shorter end because there is less entrenched competition than on the east coast.
If you need work booked next week, SEO is the wrong first lever. That is what paid search is for.
The 90-day guarantee: if your revenue does not cover what you are paying us, Dean keeps working for free until it does.
It is also why we are selective about who we take on.
No. The guarantee is the commitment, not the contract term.
An agency that needs a twelve-month lock-in to keep you is telling you something about the results.
Thirty minutes, a look at your site and who is actually ranking against you, and an honest read on whether SEO is your best next move. Booked in your afternoon, not ours.
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